theme 1- 1.1 Flashcards
enterprise and entrepreneurship
why do new business ideas come about?
- changes in technology
- changes in what consumers want
- products and services becoming obsolete
give an example of a change in technology
invention of tablets- meant more ideas for apps that could be used on them
give an example for a change in what consumers want
an increase in concern for the environment- businesses have started to offer more environmentally friendly products
give an example of products/ services becoming obsolete
DVDs- DVD rental companies began offering subscription streaming services to survive
how do new business ideas come about?
- original ideas
- adapting existing products/ services/ ideas
example of an original idea
James Dyson- vacuum cleaner- no longer needs dust bags- customers wanted it so they wouldn’t have to buy replacement bags
how to adapt products
- improving it or making it more relevant to customers at the time
what is the impact of risk on business activity?
- financial loss - won’t be able to pay back any money that’s been borrowed
- lack of security- entrepreneurs will usually have given up another job- therefore would lose money and end up jobless
- business failure- risks money, time and effort put into making the business work
what is the impact of reward on business activity?
- business success
- profit
- independence - choose day to day tasks + direction of business
what is business enterprise?
- identifying new business opportunities and taking advantage of them
-can be starting a new business or expanding an existing one with new ideas
what is the purpose of business activity?
- produce goods and services
- meet customer needs- providing goods people will want to buy
- to add value
how can you add value to an existing product?
-convenience
- branding - building a good brand image for a product- more willing to spend money on a product if they recognise the product and know it’s trustworthy and desirable
- improving design
- improving quality
- USP- a feature that makes it different from its competitors, making it original
what is an entrepreneur?
- someone who takes on the risk of enterprise activity
what are the roles of an entrepreneur?
- organise resources (e.g having the right resources at the right time)
- take risks (willing to take calculated risks made through business plans)
- make business decisions (e.g business aims, structure, who to employ, mistakes, how to grow)