The uses and gratifications theory Flashcards
1
Q
who is this theory by
A
Blumler and Katz
2
Q
what does this theory suggest
A
that audiences actively choose media texts to satisfy their needs
3
Q
Surveillance
A
the media product helps audience gain new knowledge about the world around them
4
Q
Personal identity
A
audiences may be able to relate to the character or narrative and helps to reinforce their own identity
5
Q
entertainment
A
the media product entertains the audiences with laughter, thrills or shocks. its a form of escapism from reality
6
Q
social interaction
A
the media product creates opportunity for social interaction with others
