Music videos Flashcards
Marketing
action of promoting product for the purpose of profit
What is the purpose of a music video
Promote artists image
music videos can be used as a marketing tool
to showcase an artist’s musical prowess for a specific audience
Performance music video
Main focus is on the artist
Atmosphere of a live performance
Narrative music video
Story is being told
Doesn’t always feature the artist
Metatextuality
A story within a story
Naturalistic cinematography
shots either fixed or handheld for realism, or have subtle slower movements
Expressionistic cinematography
Artistic/Creative use of camera shots and movements, often showing extreme angles or quick movements
SCASI
setting
character
action
style
Idea
Linear editing
chronological order of events in scenes
pace of editing
number of cuts we see
underrepresentation
People of minority groups not being represented well.
