The type strategy Flashcards

1
Q

explain publiaty?

A

good or bad news

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2
Q

Name the 6 PLC Stages?

A

Development / Introduction / Growth / Maturity / Saturation / Decline

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3
Q

WHAT IS SECONDARY DATA?

A

Data (information) previously collected.

(

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4
Q

Explain Loggards?

A

the people who are resistan to change it is hard to change their mind.

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5
Q

explain Sales promotion?

A

dicount or an offer

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6
Q

what is SWOT?

A
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7
Q

Name the 5 promotional mix.

A…

P…

S…

P…

D…

A
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8
Q

explain advertsing?

A

to promote somthings

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9
Q

Fill in the Label for four ANSOFF Matrix

A
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10
Q

Explain innovators promotional tool?

A

younger people that use technology and social media.

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11
Q

explain personal selling?

A

a meeting or presentation

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12
Q

Name the 4 p

A

Price

Product

place

promotion

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13
Q

Correctly label one end ‘Innovators’ and the other ‘Laggards’, then label the other three sections

A
  1. Innovators

Early Adopters

Early Majority

Late Majority

Laggards

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14
Q

explan direct marketing?

A

forceful sales

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15
Q

Expain Loggards promotional tool?

A

face to face bc it is then allowing an opportunity to change their mind.

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16
Q
A
17
Q

WHAT IS PRIMARY DATA?

A

Information collected for the first time

18
Q

Explain Innovators?

A

Innovators; create and like change within products company’s and have new ideas.