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Marketing > Jimmy Jack > Flashcards

Jimmy Jack Flashcards

1
Q

Explain two STRENGTHS that Jimmy jack have.

What? Why?

A
  1. Branding - Bc they are consistence branding e.g

2. location - want easy food and it in a tourist area

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2
Q

Explain two weakness that Jimmy jack have.

What? Why?

A
  1. social media

2. replying to TripAvisor -

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3
Q

Explain two Opportunities that Jimmy jack have.

What? Why?

A
  1. fresh food - have better flavour and quality

2. social media - bc the would be able to reach more followers and increase their target market.

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4
Q

Explain two threats that Jimmy jack have.

What? Why?

A
  1. competition - someone doing the same thing similar and better will take customers
  2. covid- no tarket market everyone in lockdown
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5
Q

Using the Jimmy Jack’s image of their website homepage, explain aspects of the website design that is challenging from a user perspective. EXPLAIN LOCATION WHANGAREI

A

customer will get confused and question it meaning that they could loose customer.

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6
Q

Using the Jimmy Jack’s image of their website homepage, explain aspects of the website design that is challenging from a user perspective. EXPLAIN SOCIAL MEDIA

A

It is absent on their website (no icons to take you to social media e.g fb)

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7
Q

Using the Jimmy Jack’s image of their website homepage, explain aspects of the website design that is challenging from a user perspective. EXPLAIN BOOKINGS

A

Booking are for whangarei and their is no number for paihia resturant.

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8
Q

Using the Jimmy Jack’s images, explain how their promotional material represents their branding. EXPLAIN RUSTIC.

A

wooden look(theme and menu design having “rib shack” within their logo and branding

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9
Q

Using the Jimmy Jack’s images, explain how their promotional material represents their branding. EXPLAIN AMERICAN

A

All of the different options available (somethings for everyone)

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10
Q

Using the Jimmy Jack’s images, explain how their promotional material represents their branding. EXPLAIN FUN

A

Kids menu design with games/puzzles and the rib challenge.

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11
Q

Provide an example of a promotional tool that Jimmy Jack’s could use for each category. market penetration

A

The products stay the same and the market stays the same. e.g Discount or a sale/special

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12
Q

Provide an example of a promotional tool that Jimmy Jack’s could use for each category. market development

A

The same product with a new market. e.g social media.

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13
Q

Provide an example of a promotional tool that Jimmy Jack’s could use for each category. product development

A

new products to your existing market. e.g partnership demonstration

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14
Q

Provide an example of a promotional tool that Jimmy Jack’ could use for each category. diversification

A

there are new products along with a new market.

social media and tv adds

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15
Q

Explain development

A

still designing it

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16
Q

Explain maturity

A

they are selling alot and have alot of people coming in regularly

17
Q

Explain introduction

A

bc you are introducing their product to the market

18
Q

explain and given an e.g of decline

A

they had to close down

no international visitors means less profit

19
Q

positive of Jimmy jack using the 4 P. Price, product, place and promotion

A

Price - getting good values quantity for money
product - they have a large variety
Place - easily accessible and central for the town.
promotion - using a billboard out side the restaurant happy hour ever day

20
Q

negative of Jimmy jack using the 4 P. Price, product, place and promotion

A

Price- bad pricing strategy (do $19.99 NOT $20.90)
product - not enough fresh food majority is frozen
place - seasonal business weak business/website
promotion - lack of social media presence

21
Q

name 3 pricing strategy and give an e.g that jimmy jack using.

A
  1. last minutes e.g happy hour
  2. optional e.g buying rib then adding sauce or sides
  3. bundle pricing e.g platters
22
Q

definition of last minutes

A

immediate sales for somethings that is going anyway

23
Q

definition of optional

A

paid for somethings then adding more

24
Q

definition of bundle pricing

A

packages

Marketing (2 decks)

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