Jimmy Jack Flashcards
(24 cards)
Explain two STRENGTHS that Jimmy jack have.
What? Why?
- Branding - Bc they are consistence branding e.g
2. location - want easy food and it in a tourist area
Explain two weakness that Jimmy jack have.
What? Why?
- social media
2. replying to TripAvisor -
Explain two Opportunities that Jimmy jack have.
What? Why?
- fresh food - have better flavour and quality
2. social media - bc the would be able to reach more followers and increase their target market.
Explain two threats that Jimmy jack have.
What? Why?
- competition - someone doing the same thing similar and better will take customers
- covid- no tarket market everyone in lockdown
Using the Jimmy Jack’s image of their website homepage, explain aspects of the website design that is challenging from a user perspective. EXPLAIN LOCATION WHANGAREI
customer will get confused and question it meaning that they could loose customer.
Using the Jimmy Jack’s image of their website homepage, explain aspects of the website design that is challenging from a user perspective. EXPLAIN SOCIAL MEDIA
It is absent on their website (no icons to take you to social media e.g fb)
Using the Jimmy Jack’s image of their website homepage, explain aspects of the website design that is challenging from a user perspective. EXPLAIN BOOKINGS
Booking are for whangarei and their is no number for paihia resturant.
Using the Jimmy Jack’s images, explain how their promotional material represents their branding. EXPLAIN RUSTIC.
wooden look(theme and menu design having “rib shack” within their logo and branding
Using the Jimmy Jack’s images, explain how their promotional material represents their branding. EXPLAIN AMERICAN
All of the different options available (somethings for everyone)
Using the Jimmy Jack’s images, explain how their promotional material represents their branding. EXPLAIN FUN
Kids menu design with games/puzzles and the rib challenge.
Provide an example of a promotional tool that Jimmy Jack’s could use for each category. market penetration
The products stay the same and the market stays the same. e.g Discount or a sale/special
Provide an example of a promotional tool that Jimmy Jack’s could use for each category. market development
The same product with a new market. e.g social media.
Provide an example of a promotional tool that Jimmy Jack’s could use for each category. product development
new products to your existing market. e.g partnership demonstration
Provide an example of a promotional tool that Jimmy Jack’ could use for each category. diversification
there are new products along with a new market.
social media and tv adds
Explain development
still designing it
Explain maturity
they are selling alot and have alot of people coming in regularly
Explain introduction
bc you are introducing their product to the market
explain and given an e.g of decline
they had to close down
no international visitors means less profit
positive of Jimmy jack using the 4 P. Price, product, place and promotion
Price - getting good values quantity for money
product - they have a large variety
Place - easily accessible and central for the town.
promotion - using a billboard out side the restaurant happy hour ever day
negative of Jimmy jack using the 4 P. Price, product, place and promotion
Price- bad pricing strategy (do $19.99 NOT $20.90)
product - not enough fresh food majority is frozen
place - seasonal business weak business/website
promotion - lack of social media presence
name 3 pricing strategy and give an e.g that jimmy jack using.
- last minutes e.g happy hour
- optional e.g buying rib then adding sauce or sides
- bundle pricing e.g platters
definition of last minutes
immediate sales for somethings that is going anyway
definition of optional
paid for somethings then adding more
definition of bundle pricing
packages
