The Times Flashcards
Masthead
“The Times” suggests the paper is current and up to date
Logo between “The” and “Times”
Connotes tradition, the paper has been stamped by history
Masthead font
Serif font connotes class, tradition and sophistication
Plugs
“How to be fit” relatable to audiences, will have disposable income to invest in improving their wellness
“I was bitten by a pandemic puppy” shows variety and the fact that there are lighter stories inside the paper
Layout
An equal ratio of image to copy.
But small copy which shows a complex reading level
Main image
A close up image of Boris Johnson with an indirect mode of address. He looks uncomfortable and confused about what might be coming next for him. Specific unflattering photo used to show that he has a lot to answer for.
Pull quote overlaying image
“too little thought”
“faliures of leadership”
Direct from the Sue Gray report, they stand out against the black background and anchor the image
Suggests that the Conservatives have been discovered and defeated
Headline
“Police investigate PMs four lockdown parties”
More informative than enigmatic or dramatic. This has been done to subtly criticise Johnson and hold him to accountability. Fits the news value of public interest (Galtung and Ruge)
Sub-heading
“The Times verdict” with jump lines to the analysis of the story, establishing the paper as an opinion leader
Setting
Seems to be outside downing street (background of black door) - a candid shot showing true emotion
Facial expression
Guilty/defeated - he knows he is responsible but fails to accept responsibility
Hermeneutic code (Barthes)
There is an enigma as we do not have a conclusion to the situation - will Boris hold accountability?
Suggested through the ellipsis.
News values
Unexpectedness - The event is shocking, a prime minister breaking his own rules.
Elite person - Prime Minister
