The Seven Functions Flashcards
Marketing
information Management
The act of compiling, organizing, storing analyzing, and reporting analytics based on ,marketing information and data.
Selling
What you are offering to the customer in exchange for money
Market Planning
The process of organizing and defining the marketing aims of a company and gathering strategies and tactics to achieve them.
Channel Management
The different methods of communication business use to promote and distribute their products and services to the public market.
Pricing
Pricing is a process of fixing the value that a manufacturer will receive in the exchange of services and goods.
Promotion
activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim.
Product Service Management
A marketing function that focuses on improving the product and services
