Market Research 2

Question 1

Response Rate

Answer 1

A person who meets your targeting criteria and completes your survey in full.

Question 2

Secondary Data

Answer 2

Data that has been collected outside of the researcher’s survey

Question 3

Segmentation

Answer 3

Studies seek to separate larger audiences into smaller segments

Question 4

Survey

Answer 4

A researchers administers in service of a research study, online or in person.

Question 5

Targeting

Answer 5

Refers to the criteria you select to screen potential survey responses

Question 6

Closed - Ended question

Answer 6

Questions that offer a limited selection of answers to choose from

Question 7

Image Question

Answer 7

Survey question requiring respondents to look at and respond

Question 8

Market Analysis

Answer 8

Studies that focus on the size, scope and potential of a market.

Question 9

Multiple selection question

Answer 9

Contains a list of options and ask respondents to select all that apply.

Question 10

Open - Ended question

Answer 10

They ask them to type their response into a text box.

Question 11

Quantitative Research

Answer 11

They focus on personalized behavior, such as habits or motivations.