THE RULE BOOK

Question 1

If you find yourself being ineffective while doing one of these things _____ (stop!!)

Answer 1

1. Designing the customer experience
2. Developing your conversion process

Then start working on something else instead (until I find a better strategy for this).

— This is because being ineffective here will render all other work meaningless

• (it makes no sense to work hard elsewhere if this area is currently ineffective at the moment)
  
  • Don’t settle for a conversion rate that is less then phenomenal
  • Don’t settle for a customer experience that doesn’t lead to organic growth

Question 2

Before making a change to something that you’ve concluded earlier, you MUST, think about it in _______

Answer 2

multiple emotional states, through multiple eyes, over a period of time (and at-least one sleep-cycle)

Question 3

Describe Extreme Ownership:

Answer 3

We are all benefitting from any one person’s work, therefore we are all responsible for the quality of their work.

For example:

• If someone’s deliverable is problematic it is all of our faults because we all have the ability/responsibility to give critical feedback (assuming that we all know it is happening)

In addition:

• It is also the responsibility of the deliverer to be open to, analyze, and implement critical feedback.
• We will set aside a time to regularly actively give each other feedback.

Question 4

Describe why you should “Always invest every penny into the most profitable thing you can invest into.”

Answer 4

Holding on to money for stock, inventory, expenses etc. is an investment as well.

Never save, always invest. The only way to be growing at the fastest rate possible and not die is to invest.

Every time you get money you should be spending it on something more profitable.

• Water Fountain IdeaIf you are given $30 for $8 that you give, you should be investing all of your money into thisLogarithmic curve will be reached, the growth is not infinite. We will attend to that to when it happens.If you invest everything you have, you can grow at the fastest rate that you can grow at.

Question 5

Describe this rule:

BE AS CLOSE TO REALITY AS POSSIBLE AT ALL TIMES

Answer 5

refer for an explanation

Question 6

Describe this rule:

Communicate honestly amongst ourselves”

Answer 6

1. Communicate honestly amongst ourselves
   
   1. However, opinions need logical reasoning and explanations behind them
      
      1. Theoretically, if all of us are close to reality and communicate well enough amongst each other, we should share the same opinions.
         
         1. If we differ in opinions then it is because there is a mismatch in communication/information or someone is breaking rule #1
   2. Communicate together until we reach a unanimous decision

Question 7

Describe this rule:

Commit a certain amount of time to the company every single day.

Answer 7

2. Commit a certain amount of time to the company every single day.
   
   1. Habitualization
   2. Basic daily tasks determined weekly that must be completed. Additional daily tasks determined weekly tasks that are completed for a reward.

Question 8

Describe this rule:

Plan when you plan, execute when you execute

Answer 8

Trying to change the plan during execution can lead to errors

Question 9

Describe this rule:

Always Debrief:

Answer 9

4. Always Debrief:

1. Debriefing is crucial for our success. Debrief after every success or failure. Debrief every week.

Question 10

Describe this rule:

Consumer experience over everything (engineering)

Answer 10

6. Consumer experience over everything (engineering)
   
   1. If the consumer doesn’t experience it, it doesn’t matter. If it is a part of the consumer experience, then it should be by design.
   2. Always think about how everything from the consumers perspective
   3. Relationships with customers are the key to our whole company

Question 11

Describe this rule:

1 dollar saved === 1 dollar earned

Answer 11

9. 1 dollar saved === 1 dollar earned
   
   1. Keep things as lean as possible, because saving money is making money
   2. Every dollar spent should reap greater reward
   3. Always cut the fat. If it isn’t an enthusiastic yes, it’s an enthusiastic no

Question 12

Describe this rule:

CRITERIA-BASED decision making

Answer 12

12. CRITERIA-BASED decision making
    
    1. Make your decisions using clearly stated criteria
    2. If you are asking the right questions, the answer should be obvious

Question 13

Describe this rule:

No inefficient busy work

Answer 13

13. No inefficient busy work
    
    1. No powerpoint presentations amongst us
    2. Stand-up meetings (have to all be standing during meetings to create a sense of urgency
    3. Accomplishing the goals in a non-janky manner is all that matters, how much work that takes is irrelevant.
    4. Don’t boilerplate

Question 14

Describe this rule:

REMOVE ALL INERTIA TO DOING THE RIGHT THING

Answer 14

17. REMOVE ALL INERTIA TO DOING THE RIGHT THING

1. And create inertia around doing the wrong things

Question 15

Describe this rule:

Always delegate when possible and most efficient.

Answer 15

18. Always delegate when possible and most efficient.
    
    1. Time spent inefficiently is just as bad as flat out wasting time
    2. Never trade time for linear progress.

Question 16

Describe this rule:

Base your bets on your tests

Answer 16

21. Base your bets on your testsYou NEED to invest a lot (sometimes thought of as “take risks”), if you want to be able to get a lot out of anything. In order to protect against big ”risks” from ruining you during failures, only base them on things you’ve tested before and have Real World Data!! on. And always think, ”how do I know that I am right?” before taking any risks. (I am actually pretty risk averse, I don’t like basing anything on luck, things that seem risky that i do are almost always not actual risks, they just seem like them from the outside, or the downside is not a big deal for me) (if theres a 40% chance that I could cut myself or lose some of my discretionary income or something like that, I’ll still do it, not because I think I’ll get lucky, but because cutting myself doesn’t even hurt that badly)