THE RULE BOOK Flashcards
If you find yourself being ineffective while doing one of these things _____ (stop!!)
- Designing the customer experience
- Developing your conversion process
Then start working on something else instead (until I find a better strategy for this).
— This is because being ineffective here will render all other work meaningless
- (it makes no sense to work hard elsewhere if this area is currently ineffective at the moment)
- Don’t settle for a conversion rate that is less then phenomenal
- Don’t settle for a customer experience that doesn’t lead to organic growth
Before making a change to something that you’ve concluded earlier, you MUST, think about it in _______
multiple emotional states, through multiple eyes, over a period of time (and at-least one sleep-cycle)
Describe Extreme Ownership:
We are all benefitting from any one person’s work, therefore we are all responsible for the quality of their work.
For example:
- If someone’s deliverable is problematic it is all of our faults because we all have the ability/responsibility to give critical feedback (assuming that we all know it is happening)
In addition:
- It is also the responsibility of the deliverer to be open to, analyze, and implement critical feedback.
- We will set aside a time to regularly actively give each other feedback.
Describe why you should “Always invest every penny into the most profitable thing you can invest into.”
Holding on to money for stock, inventory, expenses etc. is an investment as well.
Never save, always invest. The only way to be growing at the fastest rate possible and not die is to invest.
Every time you get money you should be spending it on something more profitable.
- Water Fountain IdeaIf you are given $30 for $8 that you give, you should be investing all of your money into thisLogarithmic curve will be reached, the growth is not infinite. We will attend to that to when it happens.If you invest everything you have, you can grow at the fastest rate that you can grow at.
Describe this rule:
BE AS CLOSE TO REALITY AS POSSIBLE AT ALL TIMES
All other rules rely on this one being kept
- If something is on your mind, say something about it in an emotionally intelligent manner
Describe this rule:
Communicate honestly amongst ourselves
- Communicate honestly and openly amongst ourselves
- However, opinions need logical reasoning and explanations behind them
- Theoretically, if all of us are close to reality and communicate well enough amongst each other, we should share the same opinions.
- If we differ in opinions then it is because there is a mismatch in communication/information or someone is breaking rule #1
- Theoretically, if all of us are close to reality and communicate well enough amongst each other, we should share the same opinions.
- Communicate together until we reach a unanimous decision
- However, opinions need logical reasoning and explanations behind them
Realize that you are hindering the success of the team and individual by holding back any feedback or piece of communication. The responsibility to ensure progress towards the goal of the team and individuals should be way stronger then the inertia to confront others and receive criticism.
Describe this rule:
Commit a certain amount of time to the company every single day.
- Commit a certain amount of time to the company every single day.
- Habitualization
- Basic daily tasks determined weekly that must be completed. Additional daily tasks determined weekly tasks that are completed for a reward.
Describe this rule:
Plan when you plan, execute when you execute
Trying to change the plan during execution can lead to errors and inefficiency.
Set deadlines, define success, define tasks to be done and think about your actions during planning.
When success and steps to it are clearly defined, execute and trust your judgement. If you suspect something is potentially wrong, come back to the planning phase and inspect the givens
Describe this rule:
Always Debrief:
- Always Debrief:
Debriefing is crucial for our success.
Debrief after every success or failure. [Both should be equally important]
Debrief every week (= Weekly Feedback Session before break day)
Describe this rule:
Consumer experience over everything (engineering)
- Consumer experience over everything (engineering)
- If the consumer doesn’t experience it, it doesn’t matter. If it is a part of the consumer experience, then it should be by design.
- Always think about how everything from the consumers perspective
- Relationships with customers are the key to our whole company
Describe this rule:
1 dollar saved === 1 dollar earned
- 1 dollar saved === 1 dollar earned
- Keep things as lean as possible, because saving money is making money
- Every dollar spent should reap greater reward
- Always cut the fat. If it isn’t an enthusiastic yes, it’s an enthusiastic no
Describe this rule:
CRITERIA-BASED decision making
- CRITERIA-BASED decision making
- Make your decisions using clearly stated criteria.
This is crucial! No important decisions should be made without criteria. Creating the criteria is making the actual decision-making very actionable and easy to follow. [Think about learning. Setting yourself up for successful learning is way harder than actually learning: sleeping, eating, time management, stress management, preparing study materials]
Describe this rule:
No inefficient busy work
- No inefficient busy work
- No powerpoint presentations amongst us
- Stand-up meetings (have to all be standing during meetings to create a sense of urgency
- Accomplishing the goals in a non-janky manner is all that matters, how much work that takes is irrelevant.
- Don’t boilerplate
Describe this rule:
REMOVE ALL INERTIA TO DOING THE RIGHT THING
- REMOVE ALL INERTIA TO DOING THE RIGHT THING
1. And create inertia around doing the wrong things
Describe this rule:
Always delegate when possible and most efficient.
- Always delegate when possible and most efficient.
- Time spent inefficiently is just as bad as flat out wasting time
- Never trade time for linear progress.
