the role of social influence processes in social change Flashcards
1
Q
what is social change
A
when there is a shift in the beliefs or behaviour of an entire population and the previously accepted norm would change to be something new
2
Q
how does drawing attention link to social change
A
bring attention to the minority view to get people interested
3
Q
what is cognitive conflict and how does it link to social change
A
- minority creates and conflict between what the majority currently believe and the position of the minority
- this makes the majority think more deeply about the issue being challenged
4
Q
how does consistency link to social change
A
helps create a convincing minority
5
Q
what is the augmentation principle
A
- when a minority appears willing to suffer for their views, they’re seen as more committed and so are taken more seriously by others
6
Q
what is the snowball effect
A
- small effect at first but this then spreads until it reaches a tipping point at which stage it leads to wide-spread social change
7
Q
what is social cryptoamnesia
A
- people have a memory that change has occurred but don’t remember how it happened
8
Q
how can you evaluate social change
A
- consider the various social influence processes e.g. majority influence, minority influence etc.
- use evaluation from these
- e.g. moscovici’s study supports consistency as an important factor in minority influence and therefore can support social change…
