The Role of Social Influence Processes in Social Change

Question 1

What is social change?

Answer 1

When there’s a shift in beliefs or behaviour of an entire population and the previously accepted norm changes

Question 2

What are the strategies of social change?

Answer 2

Utilising minority influence, Encouraging an internal LOC and disobedience to authority

Question 3

What is the main cause of social change?

Answer 3

Minority Influence as the minority persuades the majority to adopt their POV. by being committed, flexible and consistent

Question 4

What must the minority have?

Answer 4

An internal LOC to resist compliance, ABle to disobey authority to drive their point into limelight.

Question 5

What happens when the minority start to be successful?

Answer 5

It triggers a snowball effect. as. the new ideas spread and builds over time in the majority who eventually adopt it

Question 6

Give an example of social change

Answer 6

Shift in attitudes towards sexuality - Being homophobic used to be the norm, but after influences of the minority it became seen upon to be homophobic

Question 7

Give a - of social change (NSP)

Answer 7

Nemeth said its a slow process that produced fragile effects he argues that the majority aren’t exposed to the main issue (if addressed would cause a change in norms and appear to be drastic) and the main issue isn’t resolved. The processes takes a while meaning the effects are delayed. Therefore, suggesting that social change through minority influence can’t be relied upon to bring about a long-standing change in society.

Question 8

Give a - of Social Change (NS)

Answer 8

Not as simple as many people are settled in their. views and are unwilling to change. Bashir suggests that these social barriers are because of sterotypes. For example may are unwilling to recycle as don’t want to be labelled as a tree hugger. Suggesting that minority influence and social influence aren’t always effective because they don’t tackle these issues

Question 9

Give a - of Social Change (VL)

Answer 9

Mackie suggests that minority. influence is very limited as we’re more likely to. change our views. This is because we often take comfort in knowing that so many others share our views that when they don’t we become unsettled and are. forced to deeply process this change