The role of social influence Flashcards
Social change
whole society adopts a new set of attitudes, opinions, beliefs + behaviours to create a new norm
Explanation of social influence
Graudual commitment
Gradual commitment
Once someone obeys a small order it’s harder to refuse a bigger one
Evidence for social change
- minority influence
- conformity
- obedience
Minority Influence
- draw attention
- consistency
- deeper processing
- augmentation principle
- snowball effect
- social crytonmesia
Draw attention
Civil rights marches drew attention to all white schools and restaurants in southern states in America which provided social proof of problem
Consistency
people took part in marches on large scales which displayed consistency of the message
Deeper processing
Many accepted situation and began thinknig deeply about unjustness of it
Augmentation principle
Many were beaten and this personal risk strenthened their message
Snowball effect
Got attention of US government and civil rights act was passed
Social crytomnesia
Social change came about but some have no memory of events leading to the change
Conformity
- Asch
- NSI
Asch
with ally decrease to 5.5% - broke power of majority
NSI
environmental and heath campaigns provide info about what others are doing
Obedience
- Milgram
- Zimbardo
