The Psychology of Misjudgments Flashcards
Bias from Mere Association
People can influence us by associating a product, service, person, investment, or a situation with something you like.
Underestimating the Power of Rewards and Punishment
We do what is rewarding and avoid what we are punished for. Install systems and rules that encourage the behavior you want.
Underestimating Bias from Own Self-Interest and Incentives
Don’t automatically trust people who have something at stake from your decision. Understand people’s motivations: money, status, love of work, reputation, position, power, and envy.
Self-Serving Bias
We tend to overestimate our abilities and future prospects when we are knowledgable on a subject, feel in control, or after we have been successful.
Self-Deception and Denial
We deny and distort reality to feel more comfortable, especially when reality threatens our self-interest.
Bias from Consistency Tendency
We look for evidence that confirms our ideas, beliefs, and actions. Devising reasons why we might be wrong doesn’t come easily.
Bias from Deprival Syndrome
We put a higher value on the things we already own than we are willing to pay for the same things if we didn’t own them.
Status Quo Bias and Do-Nothing Syndrome
We are bothered more by the harm that comes from action than the harm that comes from inaction. Deciding to do nothing is also a decision, and the cost of doing nothing could be higher.
Impatience Bias
We give more weight to the present than to the future. We seek pleasure today at the cost of what may be better in the future.
Bias from Envy and Jealousy
We evaluate our situation by comparing what we have with what others have.
Distortion by Contrast Comparison
We judge stimuli by differences and changes and not by absolute magnitudes. How we value things depends on what we compare them with.
Bias from Anchoring
We are over-influenced by certain information acting as a reference “anchor” for future judgments.
Over-Influence by Most Recent Information
The more dramatic, salient, personal, entertaining, or emotional some information, event, or experience is, the more influenced we are. We loved to be entertained.
Omission and Abstract Blindness
When planning, we often place too much importance on the specific future event and not enough on other possible events and their consequences that can cause the event to be delayed or not happen.
Bias from Reciprocation Tendency
We tend to repay in kind what others have done for us — good or bad.