The Product Portfolio

Question 1

Product portfolio

Answer 1

The collection of products that a business produces. Should avoid having too many products in one category of Boston matrix. Helps spread a business’s risk.

Question 2

Boston matrix

Answer 2

A way of analyzing a products share and growth in its particular market.
Market share- run
Market growth - rise

Question 3

Cash cow

Answer 3

Hold high share of a market which isn’t growing and has probably reached max size. Well known and don’t need high levels of spending. High sales, low promotion costs.

Question 4

Stars

Answer 4

Have high share of a market which isn’t growing. Have potential to become future cash cows if continue to promote and develop.

Question 5

Question marks

Answer 5

Small share of a market that is growing quickly and might be worth investing. Could become successful

Question 6

Dogs

Answer 6

Have a low share of the market and are growing slowly. Have no possibility of generating high sales and profits. Best to cease production, however can be received by careful management