the product Flashcards
1
Q
what is the guardian?
A
british national daily newspaper
2
Q
what is their average daily print circulation?
A
approximately 105,000 in the UK comprising 53,902 newsstands sales and 51, 232 subscriptions as of july 2021
3
Q
what is not available anymore as of august 2021?
A
circulation numbers are no longer publicly available
4
Q
who is their target audience?
A
well-educated, affluent, digitally-savvy, liberal audience
5
Q
what is their demographic?
A
86% ABC1
6
Q
what are the readers gender and age?
A
make
average print reader is 54
7
Q
what was their original format? and why did they changed it?
A
originally, their format was broadsheet but for cost reasons and changing consumers needs, it is now in printed tabloid format
