media language Flashcards
what is the dominant image of?
it is a long shot of boris johnson jogging with his dog
how is he dressed in the image?
beanie hat, woollen jumper, shorts and trainers which is not a statesmanlike image of the PM
what is the photograph anchored with?
with the caption explaining what the PM is doing, the name of his dog “Dilyn” and where he was in the photograph, “St Jame’s Park”
the fact that he looks so unsportsmanlike implies what?
implies Johnson’s ineptitude
ineptitude
lack of skill or ability
what do we not expect to see a jogger walking?
The fish shorts and the black leather effect are not what we would expect to see a jogger wearing, let alone the Prime Minister, and the whole effect is quite clownish
what does the image could align with?
with the left-wing, anti-johnson beliefs of the guardian’s target audience
explain the main headline “Cummings accuses PM of lying over No. 10 Party”
1. what is it?
2. what does the drama of the terms “accuses” and “lying” points to?
3. what does it mean of the PM being subject of this accusation?
- short, sharp and to the point
2.the drama of the terms “accuses” and “lying” points to a political spat between Johnson and his former employee Cummings. - the fact that it is the Prime Minister who is the subject of this accusation is significant, as they are meant to uphold the highest values
in our society, follow the ministerial code, and crucially abide by the rules they pass in parliament.
what does the word “party” serves to reinforce?
Johnson’s clownlike appearance in the image
what does the word “party” thematically ties in with?
with the skyline feature about the majority of the readers “miss[ing]” parties, implying the public have been following the rules.
what is the theme of the headline “Inquiry launched into Mone over ‘VIP Lane’ deal”?
theme of conservative dishonesty continues
what does the headline “Inquiry launched into Mone over ‘VIP Lane’ deal” highlights?
an investigation into a Conservative peer, who may not have been following The House of Lord’s code of conduct
what does the headline “Inquiry launched into Mone over ‘VIP Lane’ deal” constructs?
constructs a reality of the Conservatives as dishonourable, in-line with the left-wing values of the paper.
what does the cover-line “What we miss about working in the office” refers to?
refers to the work from home culture that has emerged since the start of the pandemic
what does the paper creates?
creates a collective identity for the audience with the pronoun “we” and suggests that The Guardian sees the majority of their readership as office workers.
what is expected from a broadsheet newspaper?
The headlines across the front page are focused, factual, and unemotional
what is the skyline given over to?
the G2 supplement, a regular segment in the paper, which when displayed on newsstands may well be the section people see first
what does the supplement offer in the skyline?
offers a lighter alternative to the hard-hitting news stories of the rest of the newspaper
what is revealed when investigating the intertextuality of the office pictures and choice of artist for the wine feature?
reveals more useful insights on the target audience and how The Guardian appeals to their interests and lifestyle
explain the price of the newspaper
published daily
purchase it for £2.20 in the uk
explain how the newspaper is layout
1. what is the format?
2. how is it layout?
3. what does the paper often features?
- broadsheet format but also has a tabloid version called the guardian daily
- layout is clean and structured, with articles arranged in columns and sections.
3.the paper often features images and graphics to accompany articles and use pull-out quotes and headings to draw reader’s attention
explain the house style of the newspaper
1. what is their house style considered as?
2. what does the style include?
3. what is the newspaper known for?
- distinct house style, which sets it apart from other newspapers
- this style includes a commitment to progressive and liberal ideals, a focus on social justice, and a dedication to high-quality journalism and reporting.
- newspaper is known for its in-depth reporting on a wide range of topics, including politics, world news, and culture
distinct
clearly noticeable
explain the use of cover photographs and images
1. what does it typically features?
2. what is it often accompanied by?
3. what is it designed to?
- typically features a large photograph or image on the front page of the newspaper
- often accompanied by a brief summary of the main story
- the photograph or image is designed to attract readers’ attention and provide a visual representation of the lead story.
explain the bylines
1. where does bylines displays?
2. how does this reflects the newspaper’s commitment?
3. what do bylines also help readers to establish?
- displays bylines on all of its articles, which include the name of the reporter or contributor responsible for the story
- this reflects the newspaper’s commitment to giving credit to its journalists and acknowledging their contributions to the paper’s reporting.
- bylines also help readers establish a relationship with individual writers and follow their work in the future.
narrative: what are the headlines used towards the readers?
used to tease people to want to read certain stories (could be linked to Roland Barthes’ enigma codes
