media language

Question 1

what is the dominant image of?

Answer 1

it is a long shot of boris johnson jogging with his dog

Question 2

how is he dressed in the image?

Answer 2

beanie hat, woollen jumper, shorts and trainers which is not a statesmanlike image of the PM

Question 3

what is the photograph anchored with?

Answer 3

with the caption explaining what the PM is doing, the name of his dog “Dilyn” and where he was in the photograph, “St Jame’s Park”

Question 4

the fact that he looks so unsportsmanlike implies what?

Answer 4

implies Johnson’s ineptitude

Question 5

ineptitude

Answer 5

lack of skill or ability

Question 6

what do we not expect to see a jogger walking?

Answer 6

The fish shorts and the black leather effect are not what we would expect to see a jogger wearing, let alone the Prime Minister, and the whole effect is quite clownish

Question 7

what does the image could align with?

Answer 7

with the left-wing, anti-johnson beliefs of the guardian’s target audience

Question 8

explain the main headline “Cummings accuses PM of lying over No. 10 Party”
1. what is it?
2. what does the drama of the terms “accuses” and “lying” points to?
3. what does it mean of the PM being subject of this accusation?

Answer 8

1. short, sharp and to the point
   2.the drama of the terms “accuses” and “lying” points to a political spat between Johnson and his former employee Cummings.
2. the fact that it is the Prime Minister who is the subject of this accusation is significant, as they are meant to uphold the highest values
   in our society, follow the ministerial code, and crucially abide by the rules they pass in parliament.

Question 9

what does the word “party” serves to reinforce?

Answer 9

Johnson’s clownlike appearance in the image

Question 10

what does the word “party” thematically ties in with?

Answer 10

with the skyline feature about the majority of the readers “miss[ing]” parties, implying the public have been following the rules.

Question 11

what is the theme of the headline “Inquiry launched into Mone over ‘VIP Lane’ deal”?

Answer 11

theme of conservative dishonesty continues

Question 12

what does the headline “Inquiry launched into Mone over ‘VIP Lane’ deal” highlights?

Answer 12

an investigation into a Conservative peer, who may not have been following The House of Lord’s code of conduct

Question 13

what does the headline “Inquiry launched into Mone over ‘VIP Lane’ deal” constructs?

Answer 13

constructs a reality of the Conservatives as dishonourable, in-line with the left-wing values of the paper.

Question 14

what does the cover-line “What we miss about working in the office” refers to?

Answer 14

refers to the work from home culture that has emerged since the start of the pandemic

Question 15

what does the paper creates?

Answer 15

creates a collective identity for the audience with the pronoun “we” and suggests that The Guardian sees the majority of their readership as office workers.

Question 16

what is expected from a broadsheet newspaper?

Answer 16

The headlines across the front page are focused, factual, and unemotional

Question 17

what is the skyline given over to?

Answer 17

the G2 supplement, a regular segment in the paper, which when displayed on newsstands may well be the section people see first

Question 18

what does the supplement offer in the skyline?

Answer 18

offers a lighter alternative to the hard-hitting news stories of the rest of the newspaper

Question 19

what is revealed when investigating the intertextuality of the office pictures and choice of artist for the wine feature?

Answer 19

reveals more useful insights on the target audience and how The Guardian appeals to their interests and lifestyle

Question 20

explain the price of the newspaper

Answer 20

published daily
purchase it for £2.20 in the uk

Question 21

explain how the newspaper is layout
1. what is the format?
2. how is it layout?
3. what does the paper often features?

Answer 21

1. broadsheet format but also has a tabloid version called the guardian daily
2. layout is clean and structured, with articles arranged in columns and sections.
   3.the paper often features images and graphics to accompany articles and use pull-out quotes and headings to draw reader’s attention

Question 22

explain the house style of the newspaper
1. what is their house style considered as?
2. what does the style include?
3. what is the newspaper known for?

Answer 22

1. distinct house style, which sets it apart from other newspapers
2. this style includes a commitment to progressive and liberal ideals, a focus on social justice, and a dedication to high-quality journalism and reporting.
3. newspaper is known for its in-depth reporting on a wide range of topics, including politics, world news, and culture

Question 23

distinct

Answer 23

clearly noticeable

Question 24

explain the use of cover photographs and images
1. what does it typically features?
2. what is it often accompanied by?
3. what is it designed to?

Answer 24

1. typically features a large photograph or image on the front page of the newspaper
2. often accompanied by a brief summary of the main story
3. the photograph or image is designed to attract readers’ attention and provide a visual representation of the lead story.

Question 25

explain the bylines
1. where does bylines displays?
2. how does this reflects the newspaper’s commitment?
3. what do bylines also help readers to establish?

Answer 25

1. displays bylines on all of its articles, which include the name of the reporter or contributor responsible for the story
2. this reflects the newspaper’s commitment to giving credit to its journalists and acknowledging their contributions to the paper’s reporting.
3. bylines also help readers establish a relationship with individual writers and follow their work in the future.

Question 26

narrative: what are the headlines used towards the readers?

Answer 26

used to tease people to want to read certain stories (could be linked to Roland Barthes’ enigma codes