The price system and the microeconomy (A level) Flashcards

1
Q

Utility

A

the satisfaction received from consumption

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2
Q

Law of diminishing marginal utility

A

as consumption increases, the satisfaction from consumption decreases

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3
Q

Total utility

A

the total satisfaction received from consumption

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4
Q

Marginal utility

A

the utility derived from the consumption of one more unit of the good or service

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5
Q

Equi-marginal principle

A

consumers maximize their utility where their marginal valuation for each product consumed is the same

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6
Q

Indifference curve

A

this shows all the combinations of two goods that give a consumer equal satisfaction

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7
Q

Marginal rate of substitution

A

the rate at which a consumer is willing to substitute one good for another

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8
Q

Budget line

A

the combinations of two goods that can be purchased with given income and given prices

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9
Q

Substitution effect

A

where, following a price change, a consumer will substitute a cheaper good foe the one that is now relatively more expensive

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10
Q

Income effect

A

where following a price change of a good, a consumer has higher real income and will purchase more of this good

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11
Q

Giffen good

A

a type of inferior good where the quantity demanded falls as price falls and the quantity demanded increases as price increases

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12
Q

Economic efficiency

A

where scarce resources are used in the most efficient way to produce maximum output

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13
Q

Productive efficiency

A

when a firm is producing at the lowest possible cost

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14
Q

Allocative efficiency

A

where price is equal to marginal cost; firms are producing goods and services most wanted by consumers

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15
Q

Marginal cost

A

the addition to total cost when making one extra unit of output

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16
Q

Pareto optimality

A

where it is impossible to make someone better off without making someone else worse off

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17
Q

Dynamic efficiency

A

when resources are allocated efficiently over time

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18
Q

Externality

A

where the actions of a producer or consumer give rise to side effects on others not directly involved in the action

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19
Q

Third party

A

those not directly involved in the decision-making

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20
Q

Negative externality

A

where the side effects of an action have negative impacts that imposes costs on third parties

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21
Q

Positive externality

A

where the side effects of an action have positive impact that provides benefits to third parties

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22
Q

Private costs (PC)

A

those costs that are incurred by a consumer or by the firm that produces a good or service

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23
Q

Private benefits (PB)

A

those benefits that accrue to the consumer or to the firm that produces a good or service

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24
Q

External costs (EC)

A

those costs incurred and paid for by a third party not involved in the action

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25
Q

External benefits (EB)

A

those benefits that are received by a third party not involved in the action

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26
Q

Social costs (SC)

A

the total costs of a particular action

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27
Q

Social benefits (SB)

A

the total benefits of a particular action

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28
Q

Deadweight welfare loss

A

the loss in welfare arising from an inefficient allocation of resources

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29
Q

Asymmetric information

A

where one party has more or better information than another in a business transaction

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30
Q

Adverse selection

A

when sellers have information buyers do not have on product quality or when buyers have information that sellers do not have on product quality

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31
Q

Moral hazard

A

the temptation to take risks when some other party is covering these risks

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32
Q

Cost-benefit analysis

A

a method of decision-making that takes into account the costs and benefits involved

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33
Q

Shadow price

A

one that is applied where there is no established market price available

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34
Q

Benefit:cost ratio:

A

net benefits as a proportion of net costs

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35
Q

Economies of scale

A

the benefits gained from falling long-run average costs as the scale of output increases

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36
Q

Isoquant

A

a curve showing combinations of labour and capital to produce a given level of output

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37
Q

Total product

A

the same as total output

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38
Q

Production function

A

the maximum possible output from a given set of factor inputs

39
Q

Marginal product

A

the change in output arising from the use of one more unit of a factor of production

40
Q

Law of diminishing returns

A

where the output from an additional unit of input leads to a fall in marginal product; also known as the law of variable proportions

41
Q

Average product

A

total product divided by the number of worker employed; a simple measure of productivity

42
Q

Profit maximisation

A

the assumed objective of a firm; the difference between total revenue and total cost is at a maximum

43
Q

Fixed costs (FC)

A

costs that are independent of output in the short run

44
Q

Variable costs (VC)

A

costs that vary directly with output in the short run

45
Q

Increasing returns to scale

A

where output increases at a proportionately faster rate than the increase in factor inputs

46
Q

Decreasing returns to scale

A

where factor inputs increase at a proportionately faster rate than the increase in output

47
Q

Isocosts

A

lines of constant relative costs for factors of production

48
Q

Minimum efficient scale

A

lowest level of output at which costs are minimised

49
Q

Diseconomies of scale

A

where long-run average costs increase as the scale of output increases

50
Q

External economies of scale

A

cost savings accruing to all firms as the scale of the industry increases

51
Q

Total revenue (TR)

A

a firm’s total sales or earning over a given period of time

52
Q

Average revenue (AR)

A

revenue per unit of output

53
Q

Marginal revenue (MR)

A

the additional or extra revenue gained from the sale of one more unit of output

54
Q

Price taker

A

a firm that is not able to influence market price

55
Q

Price maker

A

a firm that can choose what price to sell its goods in the market

56
Q

Profit

A

the difference between total revenue and total costs

57
Q

Normal profit

A

a cost of production that is just sufficient for a firm to keep operating in a particular industry

58
Q

Supernormal profit

A

that which is earned above normal profit

59
Q

Subnormal profit

A

that which is earned below normal profit

60
Q

Monopolistic competition

A

a market structure where there are many firms, differentiated products and few barriers to entry

61
Q

Market structure

A

the way in which a market in organised in terms of certain characteristics which can be used to explain the behaviour of firms in a market

62
Q

Perfect competition

A

an ideal market structure that has many buyers and sellers, identical products, no barriers to entry; sometimes referred to as total competition

63
Q

Imperfect competition

A

any market structure except for perfect competition

64
Q

Oligopoly

A

a market structure with few firms and high barriers to entry

65
Q

Barriers to entry

A

restrictions that prevent new firms entering an industry

66
Q

Pure monopoly

A

where there is just one seller in the market

67
Q

Natural monopoly

A

where with falling long-run average costs, it makes sense to have only one firm providing the good or service.

68
Q

Concentration ratio

A

a measure of the combined market share of the biggest three, four or five firms in a market

69
Q

Predatory pricing

A

where a firm sells its goods below average variable cost to force competitors out of the market

70
Q

Limit pricing

A

where firms deliberately lower prices and abandon a policy of profit maximisation to stop new firms entering a market

71
Q

Collusion

A

an anti-competitive action by producers

72
Q

Barriers to exit

A

a restriction that prevents a firm leaving a market

73
Q

Shut-down price

A

a firm will stop production when price falls below average variable cost

74
Q

Price competition

A

where firms compete on price to attract customers

75
Q

Non-price competition

A

when firms use methods other than price to attract customers from rival producers

76
Q

Kinked demand curve

A

a traditional model of a firms’s behaviour in oligopoly

77
Q

Price rigidity

A

where prices are unchanged despite a change in costs

78
Q

Price leadership

A

a situation in a market whereby a particular firm has the power to change prices, the result of which is that competitors follow this lead

79
Q

Cartel

A

a formal agreement between firms to limit competition by limiting output or fixing prices

80
Q

X-inefficiency

A

where the firm’s costs are above those experienced in a more competitive market

81
Q

Contestable market

A

a market where entry is free and exit is costless

82
Q

Contestability

A

the extent to which barriers to entry into a market are free and exit from the market is costless

83
Q

Deregulation

A

when barriers to entry into an industry are removed

84
Q

Conglomerate

A

a company with a large number of diversified businesses

85
Q

Economies of scope

A

where a reduction in average total cost is made possible by a firm changing the different goods it produces

86
Q

Diversification

A

where a firm grows through the production or sale of a wide range of different products

87
Q

Horizontal integration

A

where a firm merges or acquires another in the same line of business

88
Q

Vertical integration

A

where a firm grows by producing backwards or forwards in its supply chain

89
Q

Principal-agent problem

A

where one person (the agent) makes decisions on behalf of another person(the principal)

90
Q

Profit satisficing

A

a firm’s objective to make a reasonable or minimum level of profit

91
Q

Sales maximisation

A

a firm’s objective to maximise the volume of sales

92
Q

Cross-subsidisation

A

profits from one part of a firm are used to offset losses made elsewhere in the business

93
Q

Revenue maximisation

A

a firm’s objective to maximise total revenue