The power to get what you want Flashcards
According to Selling Power magazine, which is the number of people in sales in the top 500 companies in 2017?
Almost 25 million
A great brand has four key characteristics. It is unique, consistent, relevant, and _____.
Has an emotional connection with its customers
Closing the sale happens when _____.
The customer purchases the product or service.
Departments that provide services that support those that are on the front lines with customers are called _____.
Staff functions
Essentially, _____ builds relationships between customers and the brand.
Marketing
Educating customers is
the primary function of the salesperson.
Identify the correct statement about selling.
All successful people effectively engage in personal selling.
_ is the activity of creating communicating and delivering brand messages to customers.
Marketing
_____, the third generation of selling on the Internet includes the use of big data, artificial intelligence and machine learning to anticipate customer needs.
Sales 3.0
Juan is the Assistant Controller at Capstone Construction. Which of the following is true about his role with the company?
He is a staff employee
The critical element that successful brands have is _____.
Warranty
Trust
When departments work independently of each other and focus only on their individual goals, it is known as a(n) _____.
Organizational Silo
When fans stand in line to get season tickets for the NFL Super Bowl Championship team, it is an example of which brand attribute?
Emotional connection
When you go into a store or use online chat on a company’s Web site, it is finally the _____ department that takes over.
Sales
Which of the following about the sales function is true?
Represents the brand in the eyes of the customer.
Which of the following best describes personal selling?
Interacting one-on-one with a prospective customer to provide information that will influence a purchase.
Which of the following departments are line functions?
Sales and Customer Service
Which of the following is an example of personal selling?
Working with a financial planner to develop a plan to pay off your student loans
Which of the following is an example of product information?
This printer is wireless.
Which of the following is an example of service information?
We can deliver that tomorrow.
