The Power of Radio and TV: Key Benefits Flashcards
1
Q
What are the 5 Key Benefits of Radio and TV
A
Reach and Targeting
Building Brand Awareness
Driving Sales and Lead Generation
Emotional Connection
Cost-Effectiveness
2
Q
What is under ‘Reach and Targeting’
A
Wide Reach
Target Approach
3
Q
What is under ‘Building Brand Awareness’
A
Storytelling Power
Multi-Sensory Engagement
4
Q
What is under ‘Driving Sales and Lead Generation
A
Immediate Action
Direct Response Strategies
5
Q
What is under ‘Emotional Connection’
A
Evoking Feelings
Real-life Context
6
Q
What is under ‘Cost Effectivess’
A
Reach Many for Less
Package Deals and Niche Opportunities
