Marketing and It's Purpose Flashcards
It refers to the process by which an organization gathers information about its ideal customer and larger market in order to inform the organizatio’s go-to-market strategy.
Marketing Research
Stages of Marketing
Product Orientation
Production Orientation
Sales Orientation
Marketing Orientation
Marketing aims to deliver what?
stand alone value for prospects and consumer through content with the long-term goal of demonstrating
PRODUCT VALUE
GATHERING BRAND LOYALTY
ULTIMATELY INCREASING
What is the purpose of Marketing?
to research and analyze
CONDUCT FOCUS GROUP
SEND OUT SURVEYS
STUDY ONLINE SHOPPING HABITS
and ask underlying question
“Where, when, and how does our consumer want to communicate with our business?
Types of Marketing
Internet Marketing
Search Engine Optimization
Blog Marketing
Social Media Marketing
Print Marketing
Search Engine Marketing
Video Marketing
What is SEO?
Search Engine Optimization
What is the idea of having a presence on the internet for business reasons is a type of marketing in and of itself.
Internet Marketing
What is the process of optimizing content on a website so that it appears in search engine results and It is used by marketers to attract people who perform searches that they’re interested in learning about a particular Industry.
Search Engine Optimization
It is to write about their industry and nature the interest of potential customers who browse the interne information.
Blog Marketing
Business can use social media to create impressions on their audience over time.
Social Media Marketing
It supports articles, photography, and similar content in the publications their customers are reading.
Print Marketing
Business can now pay a search engines to place links on pages of its index that get high exposure to their audience.
Search Engine Marketing
It creates and publish all kinds of vides that entertain
Video Marketing
