The Politics of Place Flashcards
What does Swiss Cheese, champagne, and Kona Coffee have in common?
a. Gourmet foods
b. Place names being used as marketing tools
c. Names that represent the regional environment
d. All of the above.
All of the above.
Sulawesi coffee is grown in
a. Japan
b. Malaysia
c. Indonesia
d. Hawaii
Indonesia
Sulawesi coffee is known for its rich blend of coffee beans coming from a variety of coffee-growing regions. T / F
False
A regional specialty label for coffee always means a single-origin coffee. T / F
False
Although each region has its own ways of processing coffee beans, in general, the authenticity of the use of geographical identities (names) is, for the most part, poorly regulated. T / F
True
Kalosi coffee refers to a market center of origin while Toraja represents a unique coffee bean from a specific growing region. T / F
True
Key Coffee is the second-largest coffee company in
a. Indonesia
b. Toraja
c. Japan
d. Makassar
Japan
Theoretically, there are many places along the supply chain where other, cheaper beans could be mixed in with the Toraja beans and sold as Toraja Coffee. T / F
True
Decolonization, as well as advances in roasting and brewing technology, especially between 1962-1989, gradually led to what?
a. Richer, deeper flavor of coffee
b. Greater importance of regional agricultural associations
c. Declining use of regional coffee identities
d. Relaxed control over national outputs
Declining use of regional coffee identities
The term “specialty coffee” was first used in the:
a. 1960s
b. 1970s
c. 1980s
d. 1990s
1970s
The use of geographical identities appears to have increased within roasted coffee marketing over the last
a. 15 years
b. 20 years
c. 25 years
d. 35 years
15 years
During the colonial period, place names associated with Indonesian coffee were important in evoking images of romantic and far-away places. T / F
True
After decolonization in 1945
a. place names associated with specific coffee-growing regions in Indonesia became even more important
b. control of product identity shifted to growing regions themselves
c. green coffee beans became undifferentiated commodities away from place-differentiated products
d. the standardization of coffee quality broke down
green coffee beans became undifferentiated commodities away from place-differentiated products
The specialty coffee industry today is the fastest-growing sector of the global coffee market. T / F
True
Specialty coffee is defined, by the Specialty Coffee Association of America as:
a. good preparation of coffee from unique origins and distinctive tastes
b. ambiguous and debatable at best
c. solely based on marketing image and product branding
d. coffee treated with milk, sugar, and other flavorings
good preparation of coffee from unique origins and distinctive tastes
Place names are commonly presented as a function of how production is embedded within geographic space. T / F
True
The term used to describe entanglements of place and the construction of a quality product at the site of agricultural production is
a. embeddedness
b. vertically oriented supply structure
c. non-local dis-embedded actors
d. regional identity
embeddedness
Specialty food products using regional identities is not enough to develop lagging rural economies. T / F
False
For most specialty coffees from Indonesia, identity can be based on agricultural origin or market center. T / F
True
Prior to colonization, the two ethnic groups that produced coffee in the Toraja highlands were the:
a. Kalosi and Makassar
b. Boengie and Toraja
c. Kalosi and Boengie
d. Duri and Toraja
Duri and Toraja
Coffee labeled as Boengie Coffee was grown by the Boengie ethnic group. T / F
False
In the Sulawesi coffee supply chains,
a. it is common practice for exporters to apply whichever identity is requested by international buyers
b. the authenticity of the use of geographical identities is poorly regulated
c. it is common practice for importers to deliberately mislabel Sulawesi coffee as a North Sulawesi coffee, Mandheling
d. All of the above
All of the above
Toraja is a trading center. T / F
False
There are how many distinctive growing regions in South Sulawesi
a. 2
b. 4
c. 6
d. 8
4
