The Politics of Place

Question 1

What does Swiss Cheese, champagne, and Kona Coffee have in common?

a. Gourmet foods
b. Place names being used as marketing tools
c. Names that represent the regional environment
d. All of the above.

Answer 1

All of the above.

Question 2

Sulawesi coffee is grown in

a. Japan
b. Malaysia
c. Indonesia
d. Hawaii

Answer 2

Indonesia

Question 3

Sulawesi coffee is known for its rich blend of coffee beans coming from a variety of coffee-growing regions. T / F

Answer 3

False

Question 4

A regional specialty label for coffee always means a single-origin coffee. T / F

Answer 4

False

Question 5

Although each region has its own ways of processing coffee beans, in general, the authenticity of the use of geographical identities (names) is, for the most part, poorly regulated. T / F

Answer 5

True

Question 6

Kalosi coffee refers to a market center of origin while Toraja represents a unique coffee bean from a specific growing region. T / F

Answer 6

True

Question 7

Key Coffee is the second-largest coffee company in

a. Indonesia
b. Toraja
c. Japan
d. Makassar

Answer 7

Japan

Question 8

Theoretically, there are many places along the supply chain where other, cheaper beans could be mixed in with the Toraja beans and sold as Toraja Coffee. T / F

Answer 8

True

Question 9

Decolonization, as well as advances in roasting and brewing technology, especially between 1962-1989, gradually led to what?

a. Richer, deeper flavor of coffee
b. Greater importance of regional agricultural associations
c. Declining use of regional coffee identities
d. Relaxed control over national outputs

Answer 9

Declining use of regional coffee identities

Question 10

The term “specialty coffee” was first used in the:

a. 1960s
b. 1970s
c. 1980s
d. 1990s

Answer 10

1970s

Question 11

The use of geographical identities appears to have increased within roasted coffee marketing over the last

a. 15 years
b. 20 years
c. 25 years
d. 35 years

Answer 11

15 years

Question 12

During the colonial period, place names associated with Indonesian coffee were important in evoking images of romantic and far-away places. T / F

Answer 12

True

Question 13

After decolonization in 1945

a. place names associated with specific coffee-growing regions in Indonesia became even more important
b. control of product identity shifted to growing regions themselves
c. green coffee beans became undifferentiated commodities away from place-differentiated products
d. the standardization of coffee quality broke down

Answer 13

green coffee beans became undifferentiated commodities away from place-differentiated products

Question 14

The specialty coffee industry today is the fastest-growing sector of the global coffee market. T / F

Answer 14

True

Question 15

Specialty coffee is defined, by the Specialty Coffee Association of America as:

a. good preparation of coffee from unique origins and distinctive tastes
b. ambiguous and debatable at best
c. solely based on marketing image and product branding
d. coffee treated with milk, sugar, and other flavorings

Answer 15

good preparation of coffee from unique origins and distinctive tastes

Question 16

Place names are commonly presented as a function of how production is embedded within geographic space. T / F

Answer 16

True

Question 17

The term used to describe entanglements of place and the construction of a quality product at the site of agricultural production is

a. embeddedness
b. vertically oriented supply structure
c. non-local dis-embedded actors
d. regional identity

Answer 17

embeddedness

Question 18

Specialty food products using regional identities is not enough to develop lagging rural economies. T / F

Answer 18

False

Question 19

For most specialty coffees from Indonesia, identity can be based on agricultural origin or market center. T / F

Answer 19

True

Question 20

Prior to colonization, the two ethnic groups that produced coffee in the Toraja highlands were the:

a. Kalosi and Makassar
b. Boengie and Toraja
c. Kalosi and Boengie
d. Duri and Toraja

Answer 20

Duri and Toraja

Question 21

Coffee labeled as Boengie Coffee was grown by the Boengie ethnic group. T / F

Answer 21

False

Question 22

In the Sulawesi coffee supply chains,

a. it is common practice for exporters to apply whichever identity is requested by international buyers
b. the authenticity of the use of geographical identities is poorly regulated
c. it is common practice for importers to deliberately mislabel Sulawesi coffee as a North Sulawesi coffee, Mandheling
d. All of the above

Answer 22

All of the above

Question 23

Toraja is a trading center. T / F

Answer 23

False

Question 24

There are how many distinctive growing regions in South Sulawesi

a. 2
b. 4
c. 6
d. 8

Answer 24

4

Question 25

One of the characteristics that makes the quality of Toraja coffee especially unique is its:

1. elevation a. 1 only
2. cultural history b. 2 and 3
3. dietary restrictions c. 3 and 4
4. processing methods d. 1 and 4

Answer 25

1 and 4