The Offer Flashcards
Who are our DIRECT competitors?
No one coaches STR hosts on revenue management but us.
Who are our INDIRECT competitors?
Anyone in the Airbnb coaching space.
What are the 5 stages of prospect awareness?
1) Unaware. 2) Problem aware. 3) Solution aware. 4) Product aware. 5) Most Aware)
What stage of prospect awareness do our prospects sit at?
Problem aware.
What is the problem they’re aware of?
They’re not making generating enough revenue during low season to turn a profit and generally don’t get the weekdays booked. Lack of knowledge on what to do.
What would be an example of our prospect at the ‘Unaware’ phase?
They think they’re doing fine.
What would be an example of our prospect at the ‘Problem aware’ phase?
They’re not making generating enough revenue during low season to turn a profit and generally don’t get the weekdays booked. Lack of knowledge on what to do.
What would be an example of our prospect at the ‘Solution aware’ phase?
Prospect is aware that the solution to generating more revenue, especially during the low season, is by using marketing and pricing strategies.
What would be an example of our prospect at the ‘Product aware’ phase?
Prospect is aware that there are coaching programs out there that can help them generate more revenue.
What would be an example of our prospect at the ‘Most aware’ phase?
Prospect is aware that they need coaching to optimize their earnings and that BeyondBNB is the company to help them get there.
What is our ‘Unique Mechanism’ to help them achieve their goals?
The Earnings Optimization (E.O.) Framework
What is our ‘Primary Promise’?
You’ll outperform your local market in terms of revenue (RevPAR) 12 weeks after starting the accelerator program or we’ll continue working with you for free until you do.
What is a ‘Level 1’ host?
Just on Airbnb - set prices based on what their neighbors are doing.
What kind of results can a ‘Level 1’ host expect to achieve?
Not getting booked during low-season, maybe even going backwards. Not generating enough revenue during the peak-season. And as a result, is not generating much profit from the business.
What is a ‘Level 2’ host?
Multi-channel, SEO, Booking Conversions, Systems and automations
