Booking.com Unit

Question 1

What is the benefit of going ‘Multi-Channel’?

Answer 1

Increase your exposure by 5-7X & decrease your risk

Question 2

How many monthly active users are there on Airbnb?

Answer 2

~100M

Question 3

How many monthly active users are there on Booking.com

Answer 3

~500 - 700M

Question 4

How many monthly active users are there on VRBO

Answer 4

~50M

Question 5

How do I know if BDC will work for me?

Answer 5

If it’s a popular platform in your area with other listings on it similar to your own.

Question 6

What percentage of bookings should I expect through Airbnb?

Answer 6

60-80%

Question 7

What percentage of bookings should I expect through BDC?

Answer 7

10-50%

Question 8

What percentage of bookings should I expect through VRBO?

Answer 8

5-30%

Question 9

What are the 5 tactics I can use to increase my SEO on Booking.com?

Answer 9

1) 100% property page score. 2) Genius program. 3) Preferred partner program. 4) Visibility booster tool. 5) Increase performance.

Question 10

Okay - so Booking.com sounds great. Would you recommend I just go and set it up?

Answer 10

No, you need professional help to set it up correctly with the right policies and procedures in place to ensure you get paid and your property is protected.

Question 11

How hard is VRBO to set up?

Answer 11

Not very.

Question 12

How do I sync all 3 channels together?

Answer 12

Through the channel manager.

Question 13

Are local taxes remitted by Booking.com?

Answer 13

No, the Host will be responsible for remitting the collected taxes to the proper tax agencies.

Question 14

Does Booking.com have an “aircover” like Airbnb to protect against guest damages?

Answer 14

For some hosts, yes they do have something similar. It works differently and is not a full coverage but they do have a damage waiver in place for newer hosts.

Question 15

Does Booking.com have any insurance to protect the Host?

Answer 15

Yes, only the Partner Liability Insurance when you list your property.
Note: You are automatically enrolled in the program as soon as you join and list your property on Booking.com.

Question 16

Does Booking.com let you review the guest?

Answer 16

No, Booking.com doesn’t let you review the guest.

Question 17

Does Booking.com let you answer back to a review that was left by the guest?

Answer 17

Yes, you can answer back to the guest’s review

Question 18

What is the name of the app for Booking.com?

Answer 18

Pulse

Question 19

What is the Genius Partner Programme?

Answer 19

Genius is an exclusive marketing programme designed to give eligible partners more exposure on our platform. Joining Genius gives you extra visibility through special tagging, ranking boosts and various marketing investments from Booking.com.

Question 20

How to join the Genius Partner Programme?

Answer 20

To join Genius, your property needs to meet three eligibility criteria:
It’s open and bookable on our platform
It’s received at least three guest reviews
It has a review score of at least 7.5 (we may make an exception if the average review score in your area/city is lower than 7.5 and your property’s review score is above that average)

Question 21

Can you opt out of the Genius Partner Programme?

Answer 21

Yes by emailing booking.com