The New Media Flashcards
Convergence
increasing use of one device being used to access new media
Interactivity
offers the opportunity for the audience to engage with the media
Audience/user power
The users are the producers of content
Accessibility
the new media is free, can be accessed by anyone
Jenkins - why has the new media developed so rapidly? (2 reasons)
Cultural convergence - users interact with each other and share cultures in digital communities
Participatory culture also created a collective intelligence, using user-led sources rather than top-down news sources
Cultural pessimist view
Bad connections, reinforcing elite power, increasing consumption and commercialisation, more info not really good, domination by media conglomerates
Neophilliac view
Growth of e-commerce, challenging power and revitalising democracy, new social networks, greater freedom and individual choice, easier to access information
What percentage of people in the UK have access to the internet?
92%
Generational divide
younger people more likely to engage with new media
Digital class divide
higher earners likely to use new media based on cost of devices (less significant with free wifi)
The gender divide
men more likely to play video games, women more likely to access social media (less so with female figures like Lara Croft and Chun-Li)
The global digital divide
developed countries have better access to new media and internet
Keen - criticism of new media
Lack of regulation, the ‘truth’ is selective
Turkle
Alone together theory, new media creating cyborgs that lead to greater levels of anxiety and isolation
Cornfield and Robin - the media is evolutionary
Trad media had forms of interactivity, new tech is a development of old tech
