The Media, Globalisation and Popular Culture Flashcards

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1
Q

High culture

A

middle and upper class culture. Books, art, theatre and classical music

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2
Q

Mass/Popular culture

A

large scale patterns of culture practices in the media (WC culture, tabloid newspapers, pop music, soap operas)

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3
Q

Views on mass culture - Macdonald

A

Mass culture lacks depth and focus on other types of culture
They become underrepresented and could even lead to totalitarianism

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4
Q

Views on mass culture - Strinati

A

Mass culture has a lot to offer, there are different styles, tastes and options for everyone
Mass culture is constantly evolving

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5
Q

global popular culture

A

cultures becoming increasingly similar due to the process of globalisation

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6
Q

McLuhan (1962)

A

Global Villages
- speed of technological change has allowed us to communicate all over the world
- norms and values now shared amongst areas far away from us

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7
Q

Hyper-globalists

A

Globalisation is positive for today’s society

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8
Q

Pessimistic-globalists

A

Globalisation is damaging and dangerous for culture

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9
Q

Nicola Fenton - cultural imperialism

A

Western world domination of the media and using it to market their own cultural products

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10
Q

Mcdonaldisation/Americanisation

A

The global shift of culture towards western media

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11
Q

Cultural Homogenisation

A

Culture becoming the same as they become diluted by globalisation

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12
Q

Cultural hybridisation

A

The mixing of local, global and alternative cultures through the media making a hybrid culture e.g. Bollywood, Kpop , McDonalds offering country-specific menus

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13
Q

Pluralist view on Globalisation and popular culture

A
  • argue there is no popular culture
  • Modern media tech allows the audience greater choice of cultural choices
  • Compaine (2005) globalisation is expanding media content rather than restricting
  • new media allows audience to create their own content rather than being passive victims of the western media
  • different cultures will react differently to westernised global media, no one culture can dominate
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14
Q

Pluralist views on globalisation and pop culture EVALUATION

A
  • Thussu (2007) argues that globalisation of pop culture allows media owners to earn vast amounts of revenue from exporting and advertising products across the world
  • media news become more like infotainment, promotes false global feel good factor + diverts the attention away from inequalities
  • content increased but dumbed down
  • celebrity content and docudramas on the rise
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15
Q

Postmodernist views on globalisation and popular culture

A
  • opens up greater choices and global awareness (hybridisation)
  • Baudrillard media saturated
  • Jenkins global participatory culture, audience creation of content
  • Strinati, shaping consumer choices
  • Murthy, global sharing of views can help improve awareness of political global issues
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16
Q

Postmodernist views on globalisation and pop culture EVALUATION

A
  • Marxists say increased choice is not available for everyone (wc)
  • overestimates the impact of media
  • media content still controlled significantly, e.g. Elon Musk on X
17
Q

Marxist views on globalisation and popular culture (cultural imperialist)

A

Marcuse - pop culture distracts wc from exploitation and inequality.
- commodity fetishism, false needs, conspicuous consumption
- global media is an ISA
- cultural imperialism

18
Q

Commodity fetishism (Marcuse)

A

products of pop culture somehow enhance people’s lives

19
Q

false needs (Marcuse)

A

advertising encourages consumers to feel they need certain products

20
Q

Conspicuous consumption (Marcuse)

A

certain brands have more status, e.g. designer products being the ‘right’ cultural product

21
Q

Marxist views of globalisation and pop culture EVALUATION

A
  • fails to acknowledge that cultural imperialism goes both ways (Held)
  • exposure to multiple different viewpoints