The Media - The New Media

Question 1

Cornford and Robbins (1999) - evolutionary

Answer 1

New media is evolutionary not revolutionary.
Evolved from technology that already exists e.g phone line to access internet

Interactivity isn’t exclusive to new media e.g columns in newspapers for people to share views

Speed of communication is only new development.

Question 2

Boyle and Haynes (2004) - Digital convergence

Answer 2

Convergence/ integration was evolutionary process.
Digitalisation allows for media to be delivered across a range of platforms which would previously have been separated or unconnected, instead of replacing traditional options

Question 3

Curran and Seaton (2003) - Cultural Pessimists

Answer 3

Cultural Pessimists (-):
- new media controlled by multinational corporations
- increasing globalisation means far reaching influence over consumers
- under state control
- consumer benefits come at social cost e.g online shopping
- greater freedom of harmful information

Question 4

Curran and Seaton (2003) - Neophiliacs

Answer 4

Neophiliacs (+):
- increased consumer choice
- greater democratic society as greater share of information/ views
- development of shared culture from global media phenomena’s

Question 5

Andrew Keen (2007) (Cultural Pessimist) - Quality of media content

Answer 5

• democratic nature of internet damages quality
• crowd produced/ democratic media e.g Wikipedia replace traditional, professional material

Question 6

A03 new media

Answer 6

Many studies written before revolutionary developments of wireless internet, Bluetooth, smart phones, social media etc
New media constantly changing, studies become outdated quickly.

Question 7

Boyle

Answer 7

digitalisation allows for media to be delivered across a range of platforms that would have previously been separated or unconnected

Question 8

Ofcom 2015 - gender divide

Answer 8

Men more likely to use internet:
24 hours a week

A03 most likely increased in recent years

Question 9

World Economic Forum (WEF) - global divide 2014

Answer 9

divide between developed and developing countries is worsening and becoming larger, less access to internet

Question 10

Jenkins - media participation

Answer 10

not all participants of the media are created equal, corporations have greater power than individuals so does not lead to democracy

Question 11

Turkle (2011) - new media ‘cyborgs’

Answer 11

• devotion and attachment to devices
• led to greater anxiety and isolation
• virtual friends are not real connections