the media Flashcards
(41 cards)
through what methods can the media influence?
broadcast media (radio and tv), print media, social media
how are newspapers influential?
All newspapers take a distinct political position, and share that with their readers.
What stances do particular newspapers take politically?
The Sun - Right Wing (Conservative) The Times - Right Wing (Conservative) The Telegraph - Right Wing (Conservative) The Guardian - Left Wing (Labour) The Mirror - Left Wing (Labour)
how can it be argued that newspapers have little impact on voting behaviour?
newspapers reinforce a readers view rather than change it. someone would read a newspaper as they agree ideologically
how does broadcast media influence voting behaviour?
broadcast media report on all political events which influences option by showing a parties policy and leaders in an objective way
why is broadcast media limited in influence?
all Tv and Radio must remain politically neutral as they are bound by law. e.g BBC, ITV, channel 4, channel 5
What criticisms have been made of broadcast media?
Different sides of the political spectrum consistently accuse broadcast media, in particular the BBC, of favouring one side of the political argument over theirs. This ranges from not reporting certain stories or publicising them to a desired level or accusations of subjective reporting.
what did the Sun claim in the 1992 general election?
The Sun claimed that ‘It’s the Sun Wot Won It’ for the Conservative Party after it had been expected that they would lose to Neil Kinnock’s Labour. This was after The Sun had run a campaign against Kinnock and Labour.
When did the Sun switch political allegiance?
in 1997 The Sun supported Tony Blair and the Labour Party. it then switched to the Conservative party in 2010 following Tony Blairs personal relationship with Rupert Murdoch
how can social media influence voting behaviour?
mostly used to influence younger voters. as the web is unregulated it often sees more extreme political views
when has social media influenced voting behaviour?
- in 2017 the momentum movement in the Labour Party used radical left wing websites such as canary to access younger voters
- Social media was crucial in 2016 for the Brexit Referendum, with the company Cambridge Analytica used personal data to target advertising at a particular type of voter who may have previously been disaffected from Westminster politics.
which is the most influential newspaper?
The Daily Mail
what percentage of daily mail readers vote conservative?
74% vote conservative
What % of the UK electorate approved of Boris Johnson and his government in December 2021?
Only 20% of the UK electorate approved of Boris Johnson and his government
How was the role of the media important in the 2017 General Election? Why?
the media was crucial in reporting and following the wider campaign, as well as reporting policies and televising debates, showing Theresa may not turn up to tv debates
How was the role of the media significant in the 1983 General Election? Why?
Prior to the election, Thatcher undertook 16 interviews in an attempt to boost her image and publicity. She was also the subject of the documentary ‘The Woman at No. 10’, with this all working to publicise her while Foot was a figure in comparative obscurity.
what influence did Facebook advertising have on 2019 election?
in 2019 the conservatives had 2500 paid adverts on Facebook, while labour only had 250, the conservatives went on to win election.
however the Lib Dems had 3000 paid ads yet lost seats
what effect has the media had on leaders?
the media has turned leaders into celebrities rather than focusing on ability and public service. Turing politics into a form of mass entertainment
what effect has tabloid media had on politics? what example?
tabloid press often focus on scandal and mocking politicians it opposes rather than informed debate e.g the Sun mocked Ed Miliband with a picture of him eating a bacon sandwich
2019 conservatives more newspapers supporting than labour
what influence had social media had on people?
social media had helped spread political education but is often less engaged than traditional forms of media. people often only Seek out opinions that match their own. social media is also unregulated which leads to extremist views being spread
what is an example of television influence on leaders?
2017: Theresa may didn’t show up to TV debates, leaving opportunity to ridicule her
2015: Miliband fell off his chair and gave an excited Hell yes which led to people being unable to take him seriously
what impact did the media have on the 1983 election?
- thatcher underwent 16 TV interviews and opened doors of No.10 to documentary. also popular in aftermath of Falklands with media ops to evoke memories of it
- labour failed to take advantage of TV with Michael foot being unsuited for modern style
what impact did the media have on the 1997 election?
- the Sun backed labour in 1997 as the biggest increase in labour voters was among sun readers. however even without the Sun labour on track to win
- the impact of spin doctors with Alistair campbell and Peter mandelson putting across message of the day.
what impact did the media have on the 2017 election?
- most newspapers had been positive about Theresa may and very hostile to Jeremy Corbyn as he wasn’t very well presented. the sun ran stories of Corbyn being terrorist sympathises
- labour had advantage on social media, due to enthusiasm of younger voters
