The Marketing Mix Flashcards
1
Q
What are the 4 P’s in Marketing?
A
Product
Price
Promotion
Place
2
Q
What must a product be in order to be ?
A
People must want to buy it
It must fulfil a need or want
3
Q
What considerations should there be for price?
A
Good value for money - not the same as being cheap
4
Q
Why is promotion important?
A
Potential customers need to be aware it exists otherwise no matter how good it is, if no one knows no-one will buy it
5
Q
What is meant by Place in the 4 P’s?
A
Products must be sold in a place that is convenient. Petrol at the roadside etc
6
Q
Why might things be different for different products?
A
j
