Promotion and Place

Question 1

What is advertising?

Answer 1

Any message about itself or a product that a firm has paid for

Question 2

Why do small businesses need to advertise?

Answer 2

To make consumers aware of them & their products & to persuade them to switch from rival products, ultimate aim to grow business & make it successful.

Question 3

Where can a small business advertise?

Answer 3

• Local radio - Cheaper than TV, target small regions
• Local newspaper - know a lot about their readers so it’s easy to target effectively
• Magazine - Good to target a specialist market over a wide area
• Posters & Billboards - high visual impact, stay for long time, seen by lots of people daily
• Leaflets, Business cards & Junk Mail - cheap to produce & distribute.

Question 4

What do you need to think about when choosing where to advertise?

Answer 4

• Target audience
• Size & location of market
• Size of the budget

Question 5

What needs to be considered when choosing where to sell products?

Answer 5

• Convenient place
• Suitable location, ie easily available to target market
• Direct to customer? Will this work? Mail order, internet? Factory shop?
• E-commerce