The marketing Flashcards

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1
Q

Une réclame

Une publicité

A

An ad
An advert
An advertisement

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2
Q

Une marque

A

A brand

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3
Q

Une publicité à la télévision

A

A commercial

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4
Q

Un consommateur / un utilisateur

≠ un client

A

A consumer

≠ a customer

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5
Q

Rivaliser

A

To compete

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6
Q

La conception

A

The design

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7
Q

La distribution

A

The distribution

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8
Q

L’utilisateur final

A

The end-user

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9
Q

Un bon rapport qualité-prix

A

A good value

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10
Q

Un contrat de crédit

A

A hire purchase

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11
Q

Une image de marque

A

A brand image

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12
Q

Une étiquette

A

A label

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13
Q

Une commande par correspondance

A

A mail order

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14
Q

Matériaux

A

Materials

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15
Q

Une annonce de journaux

A

A newspaper ad/advert/advertisement

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16
Q

Une opportunité

A

Opportunity

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17
Q

Un point de vente (magasin/boutique)

A

An outlet

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18
Q

Un lieu/ un endroit

A

A place

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19
Q

Une affiche

A

A poster

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20
Q

Un prix

A

A price

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21
Q

Un produit manufacturé

A

A product

22
Q

Un produit alimentaire de la ferme

A

A produce

23
Q

produire

A

To produce

24
Q

Une promotion

A

A promotion

25
Q

les relations publiques

A

public relations

26
Q

un spot radio / une pub radio

A

a radio spot

27
Q

rivaux

A

rivals

competitors

28
Q

satisfaire

A

to satisfy

29
Q

une force

A

a strength

30
Q

une menace

A

a threat

31
Q

menacer

A

to threat

32
Q

acheter en gros

A

to buy wholesale

33
Q

un grossiste

A

a wholesaler

34
Q

la vente au détail

A

a retail

35
Q

un détaillant

A

a retailer

36
Q

acheter au détail

A

a buy retail

37
Q

être en compétition contre

A

to compete against

38
Q

la confiance du client

A

customer loyalty

39
Q

un logo

A

a logo

40
Q

un appel emotionnel

A

an emotional appeal

41
Q

un dispositif de pointe

A

a state-of-the-art devise

42
Q

une copie d’original

A

a mee-too product

43
Q

la fidélité à la marque

A

brand loyalty

44
Q

un élément de vente exceptionnel

A

a unique selling point

45
Q

une copie hors marque

A

an off-brand copy

46
Q

vendre

A

to sell

47
Q

en soldes

A

on sale

48
Q

un commercial / un vendeur

A

a salesman

49
Q

la durée de conservation

A

the shelf life time

50
Q

un appel rationnel

A

a rational appeal