The Magazine Industry (OC & MH)

Question 1

AUDIENCES

What kind of audiences do magazines fulfill GENERAL interests for?

Answer 1

Mainstream audiences

Question 2

AUDIENCES

What kind of audiences do magazines fulfill SPECIALIST interests for?

Answer 2

Niche audiences

Question 3

AUDIENCES

In what way are magazines produced?

Answer 3

In a range of subgenres with a specific focus on particular subjects.

Question 4

PUBLISHERS

What can publishers also be part of?

Answer 4

Huge international media organisations which also produce newspapers as well as radio and TV.

Question 5

INDUSTRY

What have magazine sales experienced?

Answer 5

A decline

Question 6

INDUSTRY

What have many publishers said about the print media industry?

Answer 6

“The industry is in crisis”

Question 7

INDUSTRY

Who must print magazines compete with?

(2)

Answer 7

Blogging platforms, which provide free content & celebrities etc.

Online magazines such as Teen Vogue.

Question 8

INDUSTRY

What have popular magazines started doing?

Answer 8

Publishing their own online editions with free content & interactive features.

Many have stopped publishing altogether like Reveal in 2018.

Question 9

INDUSTRY

What is the main source of revenue for magazines?

Answer 9

Advertising

Question 10

INDUSTRY

How might the decline of advertising revenue impact upon the content for large publishers such as Conde Nast and Hearst?

Answer 10

Cost cuts wherever possible.

Question 11

INDUSTRY

Despite the _______ of online magazines such as Teen Vogue, the ____ of going _______ is that it’s _____ to get ____ amongst the _______; magazines may ____ the _____ of their brand and become just another ________.

Answer 11

a) successes
b) risks
c) online
d) easy
e) lost
f) internet
g) lose
h) lustre
i) website

Question 12

INDUSTRY

What are the most popular types of print magazines today?

Answer 12

High-end

Question 13

INDUSTRY

What actions can printed magazines take to remain relevant?

Answer 13

Go online where profits are more accessible as brands are more like to likely to offer sponsorships/partnerships online and there’s higher levels of readership.

Question 14

INDUSTRY

Digital magazines appeal to readers through _________ content, without involving _____ _____ in _________ and _________ as compared to ___________ _______ magazines.

Answer 14

a) interactive
b) high costs
c) production
d) distribution
e) conventionally printed

Question 15

INDUSTRY

Digital magazines appeal to readers through __________ ways of ____________. For example, they don’t have to adhere to _____, ______ or a ________ number of __________.

Answer 15

a) resourceful
b) storytelling
c) text
d) images
e) certain
f) characters

Question 16

INDUSTRY

List 2 reasons advertising is easier & more resourceful in digital magazines as opposed to print magazines.

Answer 16

Access higher viewership.

Readers can click on links referring to sites.

Question 17

INDUSTRY

The ___________ expansion of _____ media depends on the _______ of ________ distribution while digital media can reach almost ________ through the _______.

Answer 17

a) geographical
b) print
c) process
d) physical
e) anyone
f) internet

Question 18

INDUSTRY

Digital magazines have _______ ________ garnishing ______ from a potential ________ audience if _______ correctly.

Answer 18

a) global appeal
b) traffic
c) massive
d) marketed

Question 19

INDUSTRY

Who still purchases print media?
What do they purchase?

Answer 19

Wealthier individuals

High-end, niche magazines

Question 20

INDUSTRY

What has online advertising meant for prices of print media?

Answer 20

It’s increased due to loss of revenue.