Media Codes

Question 1

What do all media products aim to do?

Answer 1

Tell stories/create narratives.

Question 2

What is a media code?

Answer 2

Technical, written and symbolic tools used to construct or suggest meaning in media forms or products.

Question 3

What are the 3 different types of media codes?

Answer 3

• Non verbal/visual
• Written/verbal
• Technical

Question 4

What are examples of non-verbal media codes?

Answer 4

Symbolic codes ie lighting/colour, hair & makeup, setting/location

Question 5

What are examples of written media codes?

Answer 5

Slogan, typeface, headlines

Question 6

What are examples of technical media codes?

Answer 6

Camera angles, editing, cropping