The Line Experiment - Asch 1951 Flashcards
1
Q
Aim
A
To investigate who would conform to obviously wrong answers
2
Q
procedure
A
- 123 US Male’s
- Lab experiment
- All confederates accept 1
- 7/9 participants
- 12/18 trials
3
Q
Findings
A
- 37% of trials were conformed on
- 75% of participants confirmed at least once
- 5% conformed to all wrong answers
4
Q
conclusion
A
- participants wanted to avoid rejection
- Normative social influence
5
Q
Situational variable - task difficulty
A
- lines were made closer together/ similar lengths
- people were more likely to conform
6
Q
Situational variable - group size
A
- changing the number of confederates
- more confederates increased conformity levels
7
Q
Situational variable - unanimity
A
- adding a non confederate
- conformity levels dropped to 5.5% with a friend
