Minority Influence Flashcards

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1
Q

Minority Influence

A

when the minority becomes the majority through converting their beliefs/ values/ behaviour

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2
Q

Consistency

A
  • beliefs remain the same
  • draws attention to the minority’s view
  • leads to cognitive conflict
  • leads to internalisation
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3
Q

Consistency evaluation

A
  • Moscovici
  • 172 female participants
  • colour on a slide
  • confederates being consistent ~ 8.25% vs inconsistent ~ 1.25%
  • lacks mundane realism
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4
Q

Commitment

A
  • making personal sacrifices ( augmentation principle )
  • encourages them to be taken more seriously
  • shows dedication towards their cause
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5
Q

Flexibility

A
  • Willing to listen and adapt views
  • brings sympathy towards the cause
  • makes the minority seem reasonable
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6
Q

flexibility evaluation

A
  • nemeth
  • how much compensation for a ski lift accident
  • being consistent had no effect on the majority
  • compromising changed their view
  • lacks mundane realism
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