Minority Influence Flashcards
1
Q
Minority Influence
A
when the minority becomes the majority through converting their beliefs/ values/ behaviour
2
Q
Consistency
A
- beliefs remain the same
- draws attention to the minority’s view
- leads to cognitive conflict
- leads to internalisation
3
Q
Consistency evaluation
A
- Moscovici
- 172 female participants
- colour on a slide
- confederates being consistent ~ 8.25% vs inconsistent ~ 1.25%
- lacks mundane realism
4
Q
Commitment
A
- making personal sacrifices ( augmentation principle )
- encourages them to be taken more seriously
- shows dedication towards their cause
5
Q
Flexibility
A
- Willing to listen and adapt views
- brings sympathy towards the cause
- makes the minority seem reasonable
6
Q
flexibility evaluation
A
- nemeth
- how much compensation for a ski lift accident
- being consistent had no effect on the majority
- compromising changed their view
- lacks mundane realism