The Learning Approach Flashcards
Initiation of Gambling
Operant conditioning
Any behaviour that produces a consequence that Indi finds rewarding = becomes more frequent
Griffiths: gambler playing slot machines may become addicted because of the physiological rewards (buzz from wining, psychological rewards (near miss), social rewards (peer praise) and financial rewards if win
2 theories of maintenance for gambling
Intermittent reinforcement
Social approval
Social approval
Type of behaviour maintained because reinforcement is provided in form of social approval
Peers + fam members of problem gambler = more likely to approve of gambling
Peoplewho received this form of reinforcement = not only gambled more but also intended to continue doing so in future
Intermittent reinforcement
Operant conditioning = people continue to gamble because of occasional reinforcement, characteristic of most gambling = they become used to long periods without reward + gambling behaviour is reinforced by occasional pay out
2 theories for Relapse of Gambling
Conditioned cues
Approach-avoidance conflict
Conditioned cues
Addicts learn (classical conditioning) to associate other stimuli with their gambling behaviour (sights + sounds of casino) these stimuli = triggers for gambling because have ability to increase arousal.
If after period of abstinence, an indi come in contact with one of these conditioned cues = higher risk of relapse
Approach-avoidance conflict
Gambling has both +ve + -ve consequences for an indi = motivated to approach + to avoid situations where gambling is involved
This creates an approach-avoidance conflict = motivation fluctuates tween wanting to gamble + wanting to stop
Whether or not the gambler will gamble when faced with urge is related to their ability to control the increased arousal + delay need for reinforcement
2 Initiation theories of Smoking
Availability of role models
Popularity as a positive reinforcer
Availability of role models
Young people begin smoking as a consequence of the social models they have around them who smoke
Experimental smoking is primarily a function of parental + peer role modelling + vicarious reinforcement that leads young people to expect +ve and social consequences from smoking
Popularity as a positive reinforcer
Pop among peers may also serve as +ve reinforcer in initiation of smoking
Found +ve relationship between smoking at age 16 + boys pop in 2 years later
Maintenance of Smoking
Conditioned association
Repetition of act of smoking leads to strong conditioned association tween sensory aspects of smoking + reinforcing effects of nicotine
Although effects of nicotine in brain are important when first starting, smoking related sensory cues become conditioned stimuli + activate same brain areas = Cessation more difficult
2 theories for relapse of Smoking
Conditioned cues
Refusal self-efficacy
Conditioned cues
e.g. smoke smell increase likelihood smoker will respond by smoking
Hogarth et al: amount of craving increased sig when a conditioned stimulus related to smoking was presented to smoker
Refusal self-efficacy
A person’s belief in his or her ability to succeed in a particular situation
Those who smoke more frequently have less confidence in their ability to abstain = more likely to relapse
Gender Bias
According to Lopez et al, women start smoking later than men + that there are gender related differences in relation to both stages + context of smoking
Explanations of smoking fail to address these gender differences