THE INTERNATIONAL TYPOGRAPHIC STYLE

Question 1

This style is known for its clarity, simplicity, and objectivity. Elements include asymmetrical layouts, the use of photography rather than illustrations, and the use of white space.

Answer 1

SWISS TYPOGRAPHY or INTERNATIONAL TYPOGRAPHIC STYLE

Question 2

Principles of SWISS TYPOGRAPHY or INTERNATIONAL TYPOGRAPHIC STYLE

Answer 2

CLEANLINESS. READABILITY. OBJECTIVITY.

Question 3

During the 1950s a design movement emerged from Switzer- land and Germany called

Answer 3

SWISS DESIGN or, the INTERNATIONAL TYPOGRAPHIC STYLE.

Question 4

VISUAL CHARACTERISTICS

Answer 4

• a unity of design achieved by asymmetrical organization of the design elements on a mathematically constructed grid
• objective photography and copy that present visual and verbal information in a clear and factual manner.
• the use of sans-serif typography set in a flush-left and ragged- right margin configuration.
  Swiss Style design focuses on the content and not decorative extras.

Question 5

a pioneer of the International Typographic Style. Müller-Brockmann is recognized for his simple designs and his clean use of typography, shapes and colors.
His work was founded on strict proportional guidelines: primarily THE GOLDEN SECTION.

Answer 5

JOSEF MULLER -BROCKMAN

Question 6

It was used to highlight information and to create a focal point

Answer 6

Color

Question 7

From the success of Müller-Brockmann’s Journal: ______, the Swiss style moved into the rest of Europe and crossed the Atlantic to America.

Answer 7

NEUE GRAFIK

Question 8

He founded founded Studio Boggeri in Milan in 1933.

Answer 8

ANTONIO BOGGERI

Question 9

one of the most popular and most commonly used typefaces because it works well when used in a variety of ways, for every typographic project imaginable.

Answer 9

Helvetica

Question 10

Who created Helvetica

Answer 10

MAX MIEDINGER

its original name was Neue Haas Grotesk.

Question 11

Designers take lessons from the Swiss styles applying the norms on simpleyet artistically and clearly delivered messages by:

Answer 11

-Preserving uniformity and geometry
-Allowing wider spacing
-Using of grid systems
-Structuring information
-Keeping minimalism
-Using sans serif fonts
-Using different fonts sizes
-Using of effective photography