The influencers Flashcards

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1
Q

fraud

A

the crime of getting money by deceiving people

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2
Q

stealth

A

doing something in a secret way

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3
Q

poll

A

a study in which people are asked for their opinions about a certain subject

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4
Q

conventional

A

normal way of doing something / ordinary

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5
Q

recruit

A

to persuade someone to work for a company

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6
Q

scuttlebutt

A

news or information that may or may not be true

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7
Q

persuade

A

to talk someone into doing something

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8
Q

researches

A

to study something in more detail

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9
Q

trick

A

to lie to someone

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10
Q

influence

A

to have an effect on someone’s ideas and choices

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11
Q

launch

A

to advertise something for the first time

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12
Q

display

A

to show something, so people can look at it

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12
Q

promote

A

to advertise a product and encourage people to buy it

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13
Q

target

A

to aim something at someone

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14
Q

luxury goods

A

products that are unnecessary and very expensive

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15
Q

on special offer

A

cheaper than usual

16
Q

advertising campaigns

A

billboards and magazine advert

17
Q

glossy magazines

A

weekly fashion magazines

18
Q

insider knowledge

A

to have more information about a product than other people

19
Q

marketing agency

A

the company that develops ideas for adverts

20
Q

free samples

A

examples of product that you don’t have to pay for

21
Q

brand image

A

idea associated with brand’s name