Advertising Flashcards
jingle
a short piece of music used in an advert
billboard
a very large board used for advertising
slogan
a phrase that is easy to remember
stealth marketing
a strategy in which people do not realize a product is being advertised
endorsement
a statement by a famous person about a product
banner
a long, narrow advertisement on a website
flyer
a small piece of paper used for advertising
commercial
an advertisement on the radio or television
classified ad
a small advertisement in a newspaper
spam
unwanted advertising material sent by email
pop–up ad
an advert on a website that opens in a new window
logo
a design used by a company to identify it
pharmaceuticals
a drug that is made by a big drug company
to get the better of someone
to defeat someone in a competition or gain an advantage
scarce
not enough of it