the importance of added value

Question 1

benefits of adding value

Answer 1

the added value goes towards paying off a company’s fixed costs.
- the quicker these are paid off; the quicker a product can be made.

Question 2

unique selling point (usp)

Answer 2

• adds value
• can be developed through understanding customer needs + market mapping

Question 3

(sandwich shop example) ways you could add value:

Answer 3

• well-designed packaging
• unique combination of ingredients
• friendly service
• free drink with every sandwich
• good-quality fillings
• organic bread
• convenient location(s)
• freshly handmade