1.3.1: business aims & objectives Flashcards
1
Q
aims
A
the general goals that a business sets; the purpose of the business’s existance.
2
Q
objectives
A
more specific than aims - often contribute to achieving them (can be financial or non-financial)
3
Q
examples of non-financial aims & objectives
A
social objectives, awards, recognition, independence, control, personal satisfaction
4
Q
examples of financial aims & objectives
A
SURVIVAL, profit, sales, sales revenue, market share, financial security
5
Q
why do aims/objectives differ between businesses?
A
businesses operate in different sectors & vary in size/scale
