The impact of customer ties Flashcards
1
Q
How firms learn from customers for Business Model Adaptation
A
- Observe how customers react to the BM and the market
* Passive learning – Waiting, observing and interacting with customers
2
Q
How does the size of the product portfolio impact learning?
A
The bigger the size the more learning
3
Q
What is a characteristic of emerging industries and markets
A
That customer needs typically do not converge at firms
4
Q
How does segment maturity affect BMA
A
The younger the market, the more uncertainty and the less dominant design. Companies in more mature stages are less likely to implement ideas arising from customers in aform that results in a BM change
