Case 1 - Gamesa Flashcards
1
Q
What did the company do?
A
It was an OEM manufacturer of turbines
2
Q
Why did the company start losing market share?
A
- Decreasing productivity of wind turbines
- Increasing need for O&M solutions
- Electricity prices were getting cheaper
- The deployment chain grew increasingly important as the industry matured, while Gamesa were focused mostly on their production chain.
- The focus switched from installing new turbines to maintaining them via O&M solutions
3
Q
How did the value chain of Gamesa look like?
A
Manufacturing – manufacturing the turbines/designing them and innovating
Deployment – Financing, Site Assessment, Construction, Planning
Post-Deployment stage (O&M services).
4
Q
How did customer’s preferences change with maturity?
A
the focused switched to the O&M services
5
Q
What are the four generic BMI phases
A
- Initiation phase
- Ideation phase
- Integration phase
- Implementation phase
