the impact of affluence and consumerism

Question 1

sign of new affluence

Answer 1

surge in ownership of consumer goods such as televisions, washing machines, refrigerators and new furniture (hire purchase- buyer pays deposit then pays monthly instalments)

Question 2

advertising industry

Answer 2

-itv launched 1955, people became accustomed to adverts during programmes

Question 3

new leisure opportunities - how did number of households owning a television increase between 1957 and 1959?

Answer 3

• between 1957 and 1959 number of households owning a television rose by 32%
  -by 1960 there were 10 million television sets in use

Question 4

an estimated how much of the population watched tv in the evening

Answer 4

50%
-tv becoming more important than the radio

Question 5

boom in car ownership

Answer 5

rose by 25% between 1957 and 1959
-greater demand for new roads to be built

Question 6

car travels changed ideas of

Answer 6

holidays and leisure, commuting by car began to push housing developments further outside towns + cities

Question 7

construction of the motorway system (the Preston bypass) began in?

Answer 7

1958

Question 8

between 1957 and 1963 how many miles of new or upgraded main roads were completed?

Answer 8

1200 miles

Question 9

holiday camps reached their peak of popularity in the 1950s, how many people holidayed each week with Butlins?

Answer 9

60,000 people, as people had both paid time off work + enough disposable income to afford to go away on holiday
-foreign holidays luxury, enjoyed by less than 2% of population