The Guardian and The Daily Mail

Question 1

Is The Guardian left wing or right wing?

Answer 1

-left wing

Question 2

Is The Guardian a broadsheet or a tabloid?

Answer 2

-broadsheet

Question 3

Does the Guardian have a serif or sans-serif masthead? What does it suggest?

Answer 3

-very subtle serif writing
-less traditional than the Daily Mail ->less right wing than Daily Mail

Question 4

Is the the Daily Mail right wing or left wing?

Answer 4

-right wing

Question 5

Is the Daily Mail a tabloid or broadsheet?

Answer 5

tabloid even though there are less images than the traditional tabloid

Question 6

Does the Daily Mail have a serif or sans-serif masthead? What does it suggest?

Answer 6

-serif->shows how it is traditional and right wing
-shows how it is aimed at conservative traditional people

Question 7

What does The Guardian have a clear view on and how does that help them?

Answer 7

-has a clear view of who buys from them and tailors their news towards that audience

Question 8

In what ways has the Daily Mail masthead changed?

Answer 8

-the masthead is in serif showing it is aimed at a right wing traditional audience
-the masthead hasn’t really changed much which shows how they haven’t changed their target audience
-their online masthead is in sans-serif->maybe to appeal to the younger viewers who would be more likely to read news online
-conserving the past is important to their conservative readers->so their masthead hasn’t changed much

Question 9

Who owns the Daily Mail?

Answer 9

-Rupert Murdoch

Question 10

Who owns the Guardian?

Answer 10

-guardian media group->shareholder=the Scott Trust

Question 11

What is the funding of the Guardian like?

Answer 11

-reader funded

Question 12

What is the funding of the Daily Mail like?

Answer 12

-through its circulation

Question 13

What is the Guardians readership?

Answer 13

-3.2 million

Question 14

What is the Daily Mails readership?

Answer 14

-2.3 million