The Golden Triangle Flashcards
What’s the Golden Triangle
The relationship between sport, business and media
What are the advantages of the GT to Sport
Raises player profile
Improved coaching and facilities
Gives sport financial security
Attracts best players to that sport
What the disadvantages of GT to sport
Doesn’t support lesser sports
Increase of adverts and TV timings
What are the advantages of GT to sponsor
Promote product to large audience
Advertising brand name
Tax relief
What are the disadvantages of GT to sponsor
Poor behaviour from athletes can cause negative press
Small sponsors struggle against big brands Some sponsors may not be suitable e.g. tobacco or alcohol
What are the advantages of GT to the player
Allows athletes to earn income
Performers gain maximum exposure
Relieves financial worries
What are the disadvantages of GT to the player
Encourages bad behaviour from pressure of success
Generally favours men over women
Performers may have to advertise something they don’t like
What are the advantages of GT to the spectators
Offers wider choice of sports to watch
Better viewing experience
What are the disadvantages of the GT to specators
Encourages spectating not participating
Can become expensive
Define globalisation
Where nations are increasingly being linked together and people becoming more independent via improvements in communication and travel
What are the positive effects of social media
Creates role models
Equipment and facilities
Huge worldwide audience
More profits for businesses
What are negative effects of social media
Bad performances publicised quickly
Fake news
Reputation impacted
It creates a lot of pressure
