The Gaurdian Flashcards
What political leaning does the guardian have ?
Mid left
What is considered left wing?
Labour
What is considered right wing?
Conservative
When was the guardian founded?
1821
Who founded the guardian?
John edward Taylor
What is Curran and seatons industry theory and how does it apply to?
Newspapers are controlled by a small number of companies (oligopoly) which results in a lack of diversity in voices being heard. Makes it difficult for a range of opinions
What is david hesmondhalghs industry theory and how does it apply ?
Risk vs profit- if you take risks it could fail which would lead to a lack of profit. The guardian contain wider cultural stories to appeal to open minded readers but this also means there readership is lower than other newspapers
How does political basis affect readership?
It promotes specific left or right wing views which leads to a consolidation or a change of opinion
Do all newspapers have a political leaning?
Yes.
How does Stuart halls positioning theory apply here?
Readers are given the opportunity to choose their Own opinions based on what the guardian publish
What is the definition of preferred readership?
Somone who completely agrees with the text
What is the definition of negotiated readership
Someone who can see both sides of the argument
What is the definition of oppositional readership?
Somone who completely disagrees with the argument that’s being made
What is the guardians demographic?
Middle class, left leaning, 18-55, pro diversity, had a disposable income
What is the guardians psychographic?
Reformers, aspierers, succeeders, travel, health,education, mature, intelligent
