Audience Assesmemt Revision Flashcards
1
Q
What are the 5 degrees of human need according to Abraham Maslow?
A
Self actualisation
Esteem
Love/belonging
Safety
Physiological
2
Q
Who came up with the 4C’s model
A
Young & Rubicam
3
Q
What do the 4C’s stand for ?
A
Cross
Culture
Consumer
Characterisation
4
Q
What is meant by the term “utopian solutions” according to dyer?
A
Media is the solution to problems world wide. Example… feeling lonely, watch tv
5
Q
What are the 4 uses for media ? (Lasswell)
A
Social relationships
Personal identity
Surveillance
Diversion
6
Q
Who created “mean world syndrome”?
A
George gerbner
7
Q
What is “mean world syndrome”?
A
The world is a horrible place, everything is harmful
