The Five Canons Of Rhetoric are: Flashcards
Name the Five Canons Rhetoric
- Invention
- Style
- Arrangement
- Memory
- Delivery
Define Invention; one of the five Canons of Rhetoric.
The speaker must begin by discovering what can be said about a given topic and by finding arguments that will allow others to understand it. Classical theory emphasized methods for analyzing audience, subject, and occasion of speech to find material that would move people to belief and action. Through logical thinking and clear topical analysis, the speaker could fine grounds for effective arguments. There were three major speech occasions: forensic, deliberative, and epideictic (ceremonial). There were three modes of proof: ethos, pathos, and logos.
Define Style; one of the five Canons of Rhetoric.
The speaker must select and arrange the wording of the message carefully. Style was thought to differ in relationship to speech purpose: it could instruct, please, or persuade. Classical writers believed language should be clear, lively, and appropriate for the audience. Using figurative language was thought to be a way of increasing audience response.
Define Arrangement; one of the five Canons of Rhetoric.
The speaker must arrange ideas for maximum impact.
Define Memory; one of the five Canons of Rhetoric.
The speaker must find a way to keep the message firmly in mind. Classical writers suggest several mnemonic devices to help orators memorize speeches. Theorists also discussed factors that make speech material memorable, including novelty.
Define Delivery; one of the five Canons of Rhetoric.
The speaker must present the speech in a natural, varied, and appropriate way. The voice should convey interest and emotion, and gestures should match the major ideas in the speech.