Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Theorists: audience > The end of audience theory: Clay Shirky > Flashcards

The end of audience theory: Clay Shirky Flashcards

1
Q

Summary

A

Audiences are no longer passive due to the way social media operates
Technology has changed our behaviour, we are now prosumers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Prosumer

A

Producer and consumer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Previous

A

Passive audiences accepted what was given to them
Technology was lacking
Impossible to create your own content

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Now

A

Web 2.0 we have a more collaborative system
Massive boom of social media platforms
Might now be moving onto Web 3.0

How well did you know this?
1
Not at all
2
3
4
5
Perfectly

Theorists: audience (5 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions